▷ 6 web design trends 2023 not to miss

New year, new trends! The great world of the Internet is entering another era where many changes lie in wait. The domain of web design, in any case, there are some new things in store for us that you should definitely try this year. Follow our guide to stay up to date with the trends that will be essential in 2023!

What to expect in 2023?

This year can only be a promising one for web design, according to the many major advances that the tech giants have made recently. Artificial Intelligence (AI) for example is reaching another level unequaled in history, in the sense that it can now create art itself. Not forgetting Meta, who is in the process of moving virtual reality at breakneck speed through his project Metaverse.

Technological innovation has thus generated the emergence of new, more advanced trends in many areas of the Web, including Webdesign. And precisely, designs based on simulation, immersion or cinematography are the most anticipated.

In a virtual world where aesthetic innovation is now at the center of priorities, Webdesign is ready to amaze you this year with revolutionary new features.

The product is revealed with animation

The hover effect, used for micro-interactions, has always been effective in drawing visitors’ attention to elements on a website. For 2023, designers have gone to great lengths to shape these as beautifully presented flying animation product finders.

This trend has several advantages for a website. On the one hand, it makes it possible to optimize a visitor’s navigation speed, because he can now easily view the details of a product without being redirected to another page. On the other hand, this trend serves to animate the product as a GIF, for mProvide an overview of product usage. Magical, isn’t it? In short, it allows above all to get a simple and elegant interface, without overloading with too many details.

In conclusion, it improves the user experience by inducing a sense of discovery in the visitor, which prompts them to spend more time on the site looking for more unexpected interactions.

Website design by Stan Yakusevich

Comprehensive 3D websites

The growing interest in virtual reality has led to the emergence of a new web design trend: fully immersive websites, ie. 3D modeled worlds as visuals.

It aims to give the visitor the impression of traveling in an immersive way to the heart of a site’s interface, sometimes accompanied by music that adds a certain cinematic touch to the user experience. Although quite complicated to achieve (requires 3D modeling in addition to development), it is effective in providing an innovative and engaging visual adventure. This trend is, at the moment, ideal for consecutive campaigns.

Over stimulation

The trend has always been to simplify user interfaces, to make them as intuitive as possible. However, more and more designers want to rebel against this norm by embracing anti-design and reverting to the old Web 1.0 interfaces. From this movement was born digital maximalism, which consists of opposing the usual minimalism of websites to offer designs that encourage complete overstimulation.

This trend completely overturns modern UI codes, which favor white spaces on a page of a website, trying to personalize as much as possible each of the elements of the page. Thus, a website can contain various types of rather extravagant effects: animated backgrounds, hover effects, color overload, capital letters…

Goal: to generate original, expressive and artistic websites encouraging navigation thanks to its fun features. However, this style is less used for websites due to very demanding accessibility laws.

Eco-design

In contrast to overstimulation, eco-design is about light and minimalism. It remains a safe bet in terms of Webdesign in the sense that it is always among the trends every year.

This style encourages good practices aimed at making site navigation simple and fluid. It produces elegant web pages by reducing the ink required for printing through the use of eco-typefaces such as Garamond or Ryman Eco that consume 33% less ink than a classic font.

Eco-design is strongly linked to the display of dark mode usage. Indeed, more and more users are adopting this night mode when browsing web interfaces. In this way they protect their vision and reduce electricity consumption (a black pixel consumes less energy than a white pixel).

This style then makes it possible to stay up-to-date on the latest trends while being part of an ecological approach.

The 90s

The retro 90s aesthetic is back on the list of web design trends in 2023. It speaks to users’ collective nostalgia for this defining era in internet history. Many designers have begun to follow this trend and now offer their own vision of this nostalgia through retro-style websites that emphasize navigation.

Browsing a website is made as nostalgic as possible by incorporating design elements and techniques from the 90s: pixelated desktop icons, tapes, and other artifacts dating back to the late 20th century.

Its success is as dazzling among those nostalgic for the good old days as it is among new users fascinated by the oldschool aesthetic. Like anything, taking inspiration from the past may be necessary to build the future!

The Aesthetics of Scrapbooking

of scrapbooking or créacollage is one of the latest web design trends. It consists, in theory, of lining up photos on the page in a playful and creative way. In Webdesign, this process aims to design websites that contain some “handcrafted” graphic elements such as doodles, collages, stickers, and handwriting.

It brings a bit of freshness to a world where aesthetics are increasingly modern and automated. Scrapbooking-based design combines technological progress and manual creation.

Using some of these trends can bring many benefits to your website. They can take it to a new level, build trust and credibility, drive user engagement, build brand reputation and most importantly, resonate with your audience by delivering the right message and leaving a lasting impression. positive. What is clear is that modern websites are increasingly becoming habitats where designers and users find new ways to interact and engage. A delicious way to discover the web…

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