“It is historic”. In the voice of this volunteer from the AVI collective (Help for victims of influencers), which he joined 20 minutes, we feel a little emotion. Inevitably, since last June, the volunteers of the collective meet every evening in a “space”. on Twitter to sort new complaints for hours and discuss possible investigations. Note also that the collective has changed its name in the meantime. Historically called AVNM (Help for the victims of Marc and Nade), the association no longer only attacks the Blata couple, but to every influencer deciding to play with the money of its subscribers.
No matter, during the first press conference of the collective given this Monday in the 16th arrondissement of Paris, it will be about the Blata couple composed of Marc and Nadira (alias Nadé). Among others. Along with Ziegler & Associés – a law firm specializing in banking law and IT and digital law – the collective will announce that it is filing two complaints for organized gang fraud. The first in France. Of course, individual complaints had been filed before, without ever having a significant impact back then. Here, the power of the collective aims to change the game.
6.3 million dollars stolen
The first complaint concerns the Animoon project, an NFT project funded by nearly 5,000 investors worldwide. Surfing on web3 wave, the project used images famous pokemon suggesting that the brand had authorized them to do so. But nothing, the zero partnership has really been signed – contrary to what Marc Blata has let imagine on his social networks. In total, the project raised almost 6.3 million dollars… but it turned out to be a big scam. “They had announced a gift project. There is nothing of all this now, only empty boxes, “says the AVI collective. Among these gifts, luxury clothing or trips to the end of the world and of course NFTs.
If the fraud is international, some French influencers found themselves involved in the project. As we said earlier, this is the case of Marc Blata who had advertised on his social networks. The same Marc Blata, moreover, who initiated the “Blata gang”, the target of the second complaint that the collective will make.
Become a trader in no lesson
Subscriber to all scams, the former reality TV contestant was recently singled out for his lucrative business start-up in the trade. And at the risk of repeating ourselves in this soap opera, here is a little reminder of the facts. For more than two years, from their luxury villa in Dubai, Marc and Nadé Blata have offered their fans to follow them in the activities of the replica trade. All this through the very accessible Telegram platform.
A case presented as a real gold mine which nevertheless turns out to be particularly dangerous. As a memory, Financial Markets Authority (AMF) had calculated between 70 and 80% losses for these products. Today, however, it remains very complicated to quantify the losses of Blatagang victims – unlike the Animoon project.
In addition to the “historical” nature, the volunteers of the AVI collective hope that this complaint will lead to the opening of an investigation, despite the distance from Dubai. “The goal is to stop all this and recognize the many victims who must have caused some of the heavy losses,” the collective regrets. Also, thanks to these complaints, the volunteers want to make the public, young or not, aware of the many excesses of influencers.
Drop shipping, the tree that hides the forest
Complaints which come after a long-awaited meeting in Bercy organized by the Minister of Economy in early December. Following the round table with influencers [mais aucun de ceux concernés]Bruno Le Maire announced the launch of a consultation “to support and supervise influencers”.
Is this enough in relation to the magnitude of the phenomenon? “It’s great to have dialogue to raise awareness, but it’s limited almost only shipwrecks. Except that influencer abuses go further today: financial products, humanitarian kits, fake brand products or even illegal medical practices. The discussion is good, but at some point we will have to act”, regrets the collective member.
According to the latter, means must still be provided for the implementation of regulatory laws. “Especially for Department for Competition, Consumer Affairs and Prevention of Fraud (DGCCRF) “, the team underlines. A better arrangement of the platforms is also required in the future. Indeed, while Snapchat has incorporated stricter rules into its regulations to regulate the influencer profession, Instagram still lags behind in moderating scam-rich content.
More complaints to come?
Therefore, this Monday will mark a new turning point in the profession of influence. While for the first time in France, influencers will be the target of fraud complaints organized by gangs, others may follow in the future. Off the radar at the moment, files are being piled up against former reality TV contestant Dylan Thiry. Fake jackpots for humanitarian trips and cancer drug promotions… the excesses of influence know no bounds. And the AVI collective has understood this well.