Planète Grandes Écoles met Alexandre Duran, co-founder of Start In Blockchain and currently Financial Operations Analyst at Silvr. Passionate about everything related to Blockchain technology, Alexandre and his collaborators decided to do just that create a Web3 popular media in order to share their passion with everyone.
Discover its background and how Start In Blockchain can help you find the best jobs in the Web3 universe!
Hello Alexander, can you introduce yourself and tell us about your background?
Hello, my name is Alexander and I am the co-founder of Start in Blockchain. I started my higher education with an ECE preparatory class at Jeanne d’Arc high school in Caen. I have known for a long time I wanted to work in finance or entrepreneurship. So naturally I turned to preparatory studies, the royal road, to integrate a school. He then joined the ICN Business School.
Still unable to decide between these two career choices, I used my internship to refine my desires. These experiences quickly convinced me that I needed to a more agile and stimulating structure and environment, That’s why I gave up consulting firms. I started in working life with a smaller startup: Silvr. Silvr is a European FinTech leader in income-based financing. My position has also evolved, I wanted to have more operational influence and now I am a Financial Operations analyst (and therefore no longer work in financial management). In parallel, I co-founded Start in Blockchain.
You co-founded Start in Blockchain, a popular Web3 media outlet. Can you tell us about this project?
The beginning in Blockchain comes from a simple postulate: France is already behind the United States on this topic, but is very well positioned to be one of tomorrow’s leaders. Our vision is to accelerate the adoption of this technology in France and for this our strategy is simple: highlights French actors. To be more precise, we want to give visibility to these actors (by presenting companies, use cases, research work, etc.) and in parallel train young people (and less young) so that they understand the challenges of this ecosystem and can interact with it.
How did you come up with the idea of founding Start in Blockchain?
It all started when Mélissa (our CEO) and Dorian were at UC Berkeley. Mélissa had only chosen courses on blockchain, NFT, etc. And being very studious, she took many notes and became very attached to it the Silicon Valley ecosystem. Soon, our discussions led to a desire for it share this knowledge with France, as the actors of San Francisco were previously shown. Discussing with Dorian about our desire to create a format (blog or simple social media posts), Dorian presented us with the idea to start faster, stronger, directly creating a media (the codes of which he owned). This is how Start in Blockchain was born.
Can you quickly introduce the metaverse, Web3 and NFTs to people unfamiliar with these concepts?
Metaverse and NFT are use cases of blockchain technology. This is like saying that email is a use case of the technology behind the Internet. NFTs are a technological breakthrough because, for the first time, we can truly own something digital. An NFT is a true digital document of ownership.
The metaverse is an even bigger topic because even though billions are invested every year, we are still a long way from the major metaverse of tomorrow. But to put it simply, the metaverse will be a digital universe, governed by rules and allowing the development of social and commercial relations. At least, Web3 is a fairly recent term that brings this whole ecosystem togetherall of these use cases and actors using blockchain technology.
Read more : NFT: What is it? What is it used for?
Exactly, blockchain technologies are still quite unclear to most people. How does Start in Blockchain fit into this context?
Blockchain technology is quite new. The technology is quite complex (like any great innovation), but the potential for disruption is great. It is therefore essential that companies (and therefore the leaders of these companies) understand it, understand its possibilities and measure the stakes. Not all companies should add Web3 to their offerings (it was a bad marketing idea for many), but for others, the risk of missing the turn is significant. At Start In Blockchain, we want to help popularize technical terms. For example, our Getting Started section allows anyone who doesn’t any knowledge to learn the basics of this technology and its use cases.
Then, to go deeper, the Blockchain 101 section lets you dig deeper by reader level (Beginner, Intermediate, Advanced). Finally, the rest of our content aims to promote French companies (industrial players or start-ups) and decipher the news through interviews, news or presentation of strategies of companies like Nike or LVMH for example.