when marketing comes before technology

The Metaverse is a futuristic technology in the making, but also a very effective “word” to sell you tacos and virtual Gucci bags. Discover the top 10 funniest “metaverses”.

In 2021, Facebook became Meta and discovered her new ambition: to create a truth virtual world called the Metaverse. However, by announcing this project, Mark Zuckerberg projected himself into the distant future.

And unfortunately, in our consumer society, any innovation should be available immediately. marketing agencies, YouTube beginners and influencers have long since lost the ability to plan for the long term.

As soon as the word “metaverse” was spoken, all the major companies in the world started use this term to make it “new word” to use in all sauces. New milking the cow to the last drop.

This is how press releases, advertising campaigns and conference programs have taken over the metaverse. untilno concrete technology had been developedbrands already promised to push us into a fictional world of breathtaking realism.

Of course, this fashion effect did not last. Despite the efforts made to hide the pot of roses, consumers soon realized that all they were offered was the smell…

The blow-up quickly subsided, but this episode shows just how willing marketers are we are selling a balloon for a lantern. Through this folder, relive the worst projects described as “metaverse” by their creators…

Carrefour and its VR job interviews

By conducting job interviews in the metaverse, Carrefour hoped to give a futuristic imageand for the candidates and for the whole world. It would have been a stroke of strategic genius, if the metaverse in question it didn’t look like a failed PS1 game from 1996.

Contemplating these images, one rather has the impression that Carrefour is completely out of sorts and on the verge of bankruptcy. Not sure it makes you want to work there…

Albertsons and its pretzel shop

albertson metaverse

Metaverse offers endless possibilities. It would be possible to travel through time, explore fictional worlds, enter abstract universes… but some prefer to start slowlysuch as the Albertsons supermarket chain.

The firm has created a metaverse experience to order food from VR for the real world. An interesting idea, except that this virtual grocery store sells just pretzels, peanut butter and soda.

Miller Lite Virtual Brewery

The Metaverse doesn’t exist yet, but Miller Lite has already thought of the main thing: beer. After all, your digital avatar also needs to decompress after a long day.

This RV bar serves cold beers, provided you have most of course. L’the upside is that the pint is free.

Chipotle and its burrito flipping contest

Unknown in France, Chipotle Mexican Grill is an American restaurant chain specializing in tacos and other Mexican specialties. What is the relationship with digital technology? no.

This did not prevent the firm from opening a ” Burritos Rolling Contest » IN the online children’s gaming platform Roblox. According to the press release, “ Chipotle Burrito Builder on Roblox is a new simulation experience that challenges players to throw burritos into the Metaverse to earn Burrito Bucks, the brand’s experimental currency “.

The first 1,000 burrito rollers have earned enough Burrito Bucks to redeem them for real-world burritos. Welcome to the future, with three meats and salsa.

Applebee’s “Metaverse Monday”.

apple metaverse monday

Like the metaverse, NFTs are part of the keywords of recent years. DEALERS from Applebee’s, the American equivalent of Buffalo Grillso he decided to mix the two.

The restaurant chain started an NFT collection titled “Metaverse Monday”which however does not have nothing to do with the metaverse or even Monday. It doesn’t matter, as long as geek burger lovers come running.

Taco Bell is having a wedding in the Metaverse

taco bell metaverse

That he never dreamed of get married at a Taco Bell, the American equivalent of O’Tacos? What could be more romantic than the smell of french fries? At least that’s what Americans seem to think: for several years, it’s been possible to host your wedding at the Taco Bell Cantina in Las Vegas.

However, this was only the beginning. As part of a competition, two lovebirds will have the chance to get married during one Mexican ceremony held in the “metaverse”

Gucci and its VR bags even more expensive than the real ones

of designer bags and NFTs have things in common. In both cases, value is created by artificially produced scarcity.

So why not combine the two, to sell virtual bag at an astronomical price ? This is probably what Gucci executives thought to each other during a brainstorming session.

In 2022, the brand launched it “Gucci Town” on the Roblox platform. Within this space, visitors can purchase virtual bags.

The Gucci Dionysus Bag With Bee retails prominently for 350,000 Robux, the equivalent of over $3,000. By comparison, this model costs about $2,000 in the real world…

McCormick’s House of Taste Experience

Here is another “metaverse” worthy of Second Life and the years 2003-2005. The American spice company McCormick has set up shop in Decentraland: ” the current largest metaverse » with… 8000 users.

Visitors to the “House of Taste” will have the opportunity explore the different spices of the branddiscover Vietnamese dishes and even earn related objects.

All these ideas related to food in the metaverse would be great, provided you have them any ability to smell or taste in VR. However, this is absolutely not the case at present.

Combine an uninspiring experience with a VR MMO that only interests a handful of weirdosand you get a good overview of what the metaverse is like now.

Chase and First Bank of the Metaverse

It’s not just marketing agencies that are rushing for the new trendy technologies, but no, come on! In general, they are accompanied on their journey by banks.

As early as 2022, Chase rushed to create the metaverse’s first bank in Decentraland. of the problem is that it is useless : this is just a virtual fair where you can think CEO portrait of the company, Jamie Dimon…

EU Gala with 400,000 euros

For governments and political institutions, new technologies can also be a good way to show that we are in the game, that we are modern and that we are “evil”.

At least that’s what the European Commission seems to think. with its Global Gateway project. This metaverse space cost more than 387,000 euros, but journalist Vincent Chadwick found only 6 people at the inaugural gala… what if we stopped create metaverses for absolutely anything and everything ?

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