Small companies rarely have the budget to invest heavily in digital communications. This is the reason for the existence of MarketementVotre: to build global and coherent strategies for everyone.
Be humble, but effective, with the right strategy
Your marketing usually embodies the “little box” of digital marketing. It has the charm, it has the fragrance. Those who knew Inspector Gadget may have an idea of its founder, Olivier Feldman. The man likes his customers to see him as a Swiss army knife, as the image corresponds to who he really is. Supporting SMEs and new businesses, it places all professions involved today in digital communication. With his 33 years of cumulative experience in this field, he is able to introduce a range of skills ranging from computer graphics to social media management, through website creation, implementing an SEO strategy and email campaigns. . MarketementVotre is a human-sized agency for human-sized companies. As a skilled juggler, Olivier was able to waive the costs of a large structure. By doing so, it also excludes its clients who, more often than not, do not have the means to use the services of a large agency.
Olivier accompanies the question, considers that progress has been made hand in hand. In reality, it maintains a “craft” rather than an industrial relationship with digital strategy. Only flexibility, “do and see” and adjustments really matter. Small business is not meant to be spread over the hundreds of channels offered by digital communication, but what is done must be done right. Between impossible expenses and clumsy in-house hacking, MarketementVotre follows a healthy path. The advantage of the outsourced digital expert is to be able to include it precisely, according to needs and budget. It also means being able to rely on the resourcefulness of a dedicated partner, because the coldness of big companies (for which the customer is always somewhat anonymous) is replaced by truly personalized human support and relationships.
A human and personalized support
Serving in many sectors, Olivier Feldman has built a general culture in which he finds the primary interest of his missions. That’s what he likes: penetrating different worlds, marrying dynamics. “The basics of digital marketing are the same for everyone, it’s the communication methods that differ,” he says. In this mixture of personal awakening (as you have to immerse yourself in every sector) and confident expertise, he remembers every day the reasons that made him leave a large group where his individuality was lost. Giving free rein to creative impulses and entering into a relationship with the client in a human way was enough to take the turn of independence, in 2018. Working with one’s convictions, investing emotionally in projects and growing with clients ( some are at his side for 3 years).
In concrete terms, when it comes to redesigning a site, for example, Olivier performs his audit. Then he observes the competition, smells the spirit of the times and proposes models that seek harmony between good practices and the company’s brand image. Trained as a graphic designer, he advises precisely (the colors of the graphics card, the nature of the visuals, etc.) without ever neglecting the necessities of a good visitor experience, then comes the reflection of natural reference and digital support. Olivier works a lot with data. It should be noted that when asked to carry out the development of digital fame, Olivier systematically performs a preliminary audit. We do not bid blindly. We do not sell to sell. We are looking for efficiency, that is, first importance. Too often, what is already in place is flawed, and building on shaky foundations is a losing proposition. An unnecessary expense. But what matters above all is to continue using pedagogy, being open to discussion. It’s about building together. This is also a human practice: a total investment on both sides.