Organized by Everyday art, the fourth edition of the art market conference brought together more than 350 players in the sector on December 6 at the Pompidou Center. Five round tables, keynotes and a startup village aimed at professionals from the art world made it possible to understand and predict market transformations. A three-part summary of this day of exchanges and meetings: this second report is devoted to the highlights of the afternoon roundtables.
Recommendation, Validation, Evaluation: Market-Mature Technologies?
Moderated by Adriano Picinati di Torcello (Director at Deloitte Art & Finance), the first round table of the afternoon saw Romanas Einikis (Chief Technology Officer, Art Recognition), Jean Gazançon (General Art Director), Farah Hamelin (Head of Strategic Partnerships, Meta) and Sophie Perceval (Co-Founder and Co-President, Wondeur) about the contribution of artificial intelligence to techniques for authentication and promotion of works of art.
According to Jean Gazançon, Increasingly, clients of our services require artificial intelligence. We must make sure to bring this information to the public. An observation shared by Sophie Perceval, whose company specializes in preserving and making available data on major artists of the 19th and 20th centuries (personal and collective exhibitions, acquisitions, publications, etc.). Relying on artificial intelligence, Wondeur makes its information accessible through an application, created in partnership with the insurance company Arte Generali: ” Artificial intelligence is a tool that will enhance human expertise and never replace it. Before it, we had algorithms, which told the machine what to do. Today, AI is more about helping the machine learn by itself and helping itself find patterns. » Star-up Art Recognition, specializing in the authentication of works, offers its clients an authentication based entirely on artificial intelligence, which relies only on the analysis of photographs. ” The matter of authenticity depends on different expertise, coming from different people. Artificial intelligence makes it as unbiased as possible “, defends Romanas Einikis, however aware of the drawbacks of this technology. ” Titian and Giorgione are very similar. The differences can be distinguished with a stroke of the brush. In some cases, AI struggles to detect subtleties. » For those who prefer to play pioneers and track contemporary artists on social networks, Meta (the entity that unites Facebook and Instagram) considers Instagram as an important lever in discovering artists, especially those involved in the metaverse or NFT: Discoverability is Instagram’s DNAbelieves Farah Hamelin. For example, we recently launched the Digital Collectible platform in Europe, allowing artists to showcase their NFTs on our platforms.. »
How does the art market engage with web3?
Moderated by Jane Morris (contributor to Newspaper Art and consultant at Cultureshock), the second round table, dedicated to the engagement of the art market on the web3, invited 4 experts: Magda Danysz (founder of Magda Danysz gallery and Artcare), Thierry Jadot (president and co-founder of Minteed, a technology platform of invested in connecting creators and collectors on Web3), Martin Vergne (responsible for collective management and studies at the Society of Authors in Graphic and Plastic Arts (ADAGP)) and Michael Schuller (technical director at Arcual, blockchain fate…