Technology companies race to fill consumers’ free time

This year, smart vehicles and gadgets also take center stage at the Las Vegas Electronics Show, the unmissable annual event for tech enthusiasts, which kicks off Thursday with its usual momentum after two editions marred by the Covid 19 pandemic.
Between January 5 and 8, the Consumer Electronics Show (CES) will be held on an area of ​​more than 18 hectares, in an event that should see a strong return for exhibitors and investors, after two previous editions marked by restrictions . related to the pandemic.
In 2021, the exhibition was held exclusively via the Internet, while in the 2022 edition, “large empty halls were recorded and the Las Vegas exhibition was only a shadow of what it was”, according to Avi Greengart, analyst at Exponential.
Greengart expresses his happiness at the possibility of “returning to the public, the difficulties of travel and closed-door meetings, which are all components of professional exposure.”
On the program this year, many vehicles (autonomous cars, electric boats and airplanes, agricultural machines connected to the Internet), inflatable vehicles with artificial intelligence, and a new category called “Web 3”, i.e. the new generation of the Internet. , which includes the parallel world of the Metaverse.
Accenture software chief Kivan Yalowitz said the event “would be like a car show.”
Organizers announced that all stands were full in the West Hall, an area reserved for manufacturers and suppliers.
Kevan Yalowitz expects these companies to promote their software, saying, “We believe that by 2040, approximately 40% of vehicles on the road will have infotainment operating systems that can be updated from a distance.”
This evolution will pave the way for developers to “create experiences” for drivers and passengers, as well as for users of digital services.
Thus, more vehicles will participate in the “battle for consumer time”, which is one of the themes at the center of the Las Vegas 2023 show, according to the analyst.
“We are witnessing a certain concern on the part of consumers faced with the surplus of services. A third of users of the major broadcast networks canceled at least one subscription in 2022 and this trend will continue,” he said, citing a study conducted by Accenture in ten countries.
Hence the need for different platforms and mobile apps to provide more engaging experiences, especially in the world of Metaverse, which is trying to impress with its features at the moment.
The world of Metaverse, presented as the future of the Internet, is based on immersive experiences privately accessible through virtual or augmented reality technologies.
Metaverse was also prominently displayed at last year’s Las Vegas expo, shortly after Facebook announced its new strategy in this area and changed the name of its parent company to “Meta”.
A year later, the social media giant has invested tens of billions of dollars in headphones and digital headsets, spooking investors who see this avenue as limitless room to strip.
The Web3 category of the show in Las Vegas will bring together companies specialized in this sector, as well as in the field of blockchain technology and cryptocurrencies. Many engineers hope that one day a decentralized internet will emerge with these technologies.
But “there may be fewer cryptocurrency companies than expected because of what happened with FTX+,” says Carolina Milanesi of Creative Strategies.
The collapse of this cryptocurrency platform that contributed to the generalization of digital currencies and the arrest of its president, Sam Bankman-Fred, ended a dark year for the sector.

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