B2B Metavers: companies, wait no more!

Metaverse, and more specifically B2B Metaverserepresents the evolution of the internet and social networks towards a new generation of enabling tools build a bridge between the physical and digital worlds. Thanks to virtual reality and artificial intelligence, creation has become possible new innovative, highly interactive and immersive customer experiences. A necessary transformation from the arrival of Generation Z in the world of work: born with the Internet, this generation has always integrated it into their lives, both to develop their knowledge and to sharpen their decisions.

B2B Metaverse, a key element for business development

This evolution to a B2B Metaverse clearly paves the way to new business development tools and new sales channels. But it goes beyond: optimizing customer experiences and data collectionallows itimproving products and services and to provide one better customization. In addition, B2B Metaverse brings a the most important “sustainability” factor. physical exhibitions, travel and all other means used so far by companies to develop their business; an aspect to which Generation Z, anxious to make our world greener, is very sensitive. Therefore, the B2B Metaverse is a key element for companies to develop and even survive in the future.

But what are the challenges of getting started in the B2B Metaverse? And where to start: participating in an existing Metaverse? Create your own B2B Metaverse? Two?

Worst decision: do nothing!

Several hundred international groups (HSBC, Carrefour, Adidas, Samsung, etc.) have already invested in Metavers by buying land in Sandbox or Decentraland games. Of course, these are B2C-oriented approaches, but it clearly shows the growing appeal of the metaverse and how companies can benefit from it.

In the case of B2B companies, which basically aim to interact with professionals and companies that correspond to their profile and their activity, it will be more about buying stands and spaces for present solutions and services, identify and collaborate with partners, organize events, trainings… within a Metaverse dedicated to professionals.

There are already a large number of them: Microsoftfor example, presents its B2B Metaverse as an extension of Teams ; Engage the XR, a specialist in virtual reality, opens its business campus for meetings and events and offers businesses the opportunity to build their own MetaWorld; or even Metaverse i Mex, a comprehensive platform powered by artificial intelligence that allows companies to choose the most suitable solution, from simply standing up to creating their own B2B Metaverse. And many other solutions are available in the market.

Starting gently

It is therefore easy to get a first-hand experience to discover how Metavers B2B works. The first step can be, for a few euros per month, to rent a customizable stand in a B2B metaverse and organize events and meetings there. A good way to get to know this universe: the conditions and resources needed to present products or services there, the impact on your organization, the level of customization required and how to use it to collaborate with other companies.. .So many pieces of information that will make it possible to build a relevant strategy and set its roadmap.

The first steps of B2B Metavers herald a turmoil that will soon take over the market, just as the Internet did in the early 2000s. With it emerges new ways of interacting, finding partners and enjoying new experiences and engaging customer journeys. Its progress is extremely rapid; Therefore, companies should participate in it as soon as possible in order to learn about it and understand it. An inevitable decision not to be left behind and to maintain its competitiveness in the market: don’t miss the boat!

(photo: istock)

Article written by


Hanene Maupas

Hanène Maupas is the CEO of MEXT, a pioneering French start-up and a major player in the B2B technology metaverse. MEXT is the only player in the market that offers a …

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