According to a study by GetApp, few French people know exactly what it is and have already accessed it.
Since the Facebook group called itself Meta, we often hear about it metaverse. Many companies are working on this concept, which is still unclear today and will not be fully developed for several years. whether a recent report submitted to the government proposes a definition, few French people know this concept. This is one of the information revealed by GetApp platform study*published on Wednesday.
According to her, 49% did not know what the metaverse was before reading the definition she proposed in the context of her survey. And, among these people, 19% had no knowledge of either the name or the concept. On the other hand, although 51% of respondents knew what it was, only 32% knew the exact name and definition.
Differences between generations
In detail, disparities are present between generations, the young are more familiar with the metaverse than their elders. Indeed, 58% of Gen Y respondents (born between 1978 and 1995) and 51% of Gen Z respondents (born between 1996 and 2010) claimed to know what the metaverse is, while 53% of respondents from Generation X (born between 1965 and 1977) and 58% of baby boomers (born between 1946 and 1964) indicated that they were unaware of this concept.
Despite this, the majority of French respondents show a certain enthusiasm for these virtual worlds, 47% have a “rather” or even “very positive” feeling on the subject. The rest of the respondents are divided between indifference and opposition, 29% do not feel anything special about it and 23% have a “rather” or even “very negative” feeling. In detail, the younger generations are more enthusiastic than the older ones: while 39% of young people have a positive perception and 21% have a negative feeling, these figures drop to 56% and 26% respectively for Generation Z.
An attractive concept
The study also reveals that a handful of French have already entered the metaverse. In fact, only 8% have visited these virtual ways to play video games, shop or attend virtual events. Although most respondents have never accessed it, more than half (53%) are interested in the metaverse. This interest is explained first by their curiosity about this concept (76%), followed by the desire to access unique experiences (51%) and to make purchases (31%). If they have not yet visited these virtual worlds, it is because they prefer to wait until they are fully developed, but also because they do not know how to enter them or do not have the means to afford the tools required (virtual reality headsets, etc.) .
On the other hand, 39% of those new to the metaverse are skeptical. A refusal explained mainly by fear, with 49% fearing an increased dependence on technology and 39% fearing that these virtual worlds will replace reality.
Finally, on the subject of the future of the metaverse, 93% of French think it will continue to expand versus only 7% thinking it will disappear before it gains importance. And, among people who think this concept will gain importance, 37% agree Gartner Institute opinionaccording to which 25% of individuals will spend at least one hour in these virtual worlds by 2026 and estimates that it will reach maturity in 3 to 5 years.
*Survey conducted between October and November with 1,010 people aged 18 to 76.