#CES2023 What can we learn from the Las Vegas show?

CES is back! : after a special 2022 edition due to the Omicron variant that had led to the absence of many brands and reduced attendance (45,000 attendees), we returned to a normal CES, with high attendance, a number of exhibitors close to that of 2020 and many exchanges.

At the performance level, some basic trends should be noted. First, B2B (business-to-business) is taking up more and more space, the profile of participants is changing, especially in Eureka Park, where there were many general managers, innovators and investors. Then the Las Vegas Convention Center, once almost exclusively devoted to Sound and Image, has devoted an entire hall to mobility. A good place was also given to Health, which was previously at the Venice Expo.

CES 2023 showed a lot of innovation, it’s time to take stock, here’s my perspective.

Key numbers

More than 3,200 companies from around the world exhibited (2,300 last year), including more than 1,000 startups from more than 150 countries.

The show ended with a higher than expected attendance of 115,000 people (we were 45,000 last year and 170,000 in 2020) including 4,800 global media. More than 40,000 international participants came from more than 140 countries.

At the business sector level, they continue to grow with particular emphasis this year on Human Security for All, Mobility, Digital Health, Sustainability and Web3 & Metaverse in the various exhibition halls.

French representation

As usual, FrenchTech was there in numbers with 175 startups. However, France is no longer the second largest delegation at CES this year after the United States. South Korea and even Taiwan are ahead in the number of exhibitors.

Beyond the simple classic presentation of startups in a pavilion, I noticed that a Korean company had its own space to exhibit startups it was in contact with (kind of like VivaTech) and Korean Universities also presented startups or projects resulting from their innovation programs. . On the French side, CEA exhibited 4 high-impact startups in the fields of health, energy and digital.

The French representation was qualitative with startups offering more “useful” solutions than previous years and were better prepared. For his 10sth Participation, Business France received 21 startups at CES 2023. These startups were chosen from more than 160 candidates by a jury of 10 experts for the innovation of their products and their potential to successfully develop their businesses in the American market and in worldwide.

France was also present through the My Global Village platform, a collective intelligence platform that takes advantage of CES and other events to bring together French-speaking decision makers from France, Switzerland, Belgium, Canada, Africa and this year from Germany, to accelerate business between start-ups and decision-makers (Corporations and investors).

This network platform offers different sharing formats:

  • presentations from more than 80 startups who in turn presented their innovative solutions in the verticals #smartcities, #retailtech, #edtech, #web3, etc.
  • themed tracks (Health, Edtech, Retail, etc.) delivered by expert curators

Mobility and Durability, the two main trends on display

Mobility stands out as a key trend at the show. Hashtags #AutonomousVehicles, #SelfDrivingCar, #ReDefineMobility were among the most shared hashtags on Twitter.

New actors come to tickle the traditional actors. Thus, Sony and Honda presented the first prototype of the Afeela brand planned for 2026 in North America, a “rotating lounge” capable of entertaining its passengers through music, videos and video games.

Beyond self-driving cars, CES now houses all mobility concepts whether on land, air or sea. The western hall dedicated to thus exhibited equipment manufacturers, bicycles… and boats. Candela has unveiled its 8.5-meter C-8 electric hydrofoil that can sail for more than two hours at 20 knots, or about 37 km/h.

Another key trend of this edition, Sustainability, driven by a wave of biodegradable technologies and sustainable and collaborative solutions. Interest in environmentally friendly innovations is felt and we are gradually getting out of greenwashing, even if there is still a long way to go. Major players have announced net zero emissions dates, but at the same time they continue to release additional versions of existing products every year, which seems contradictory to this discourse.

However, we were able to observe many solutions related to energy and water treatment, such as Acwa, a pipe explorer robot that traces drinking water leaks or Gecko, a heat recovery unit that recovers waste water heat for heated network supply water.

France well positioned in health

Connected Health takes up a little more space at CES every year. The products are multiplying and France has Baracoda and Withings, two jewels of this industry. Known for toothbrushes, scales, mirrors and other connected watches, the two French manufacturers each unveiled a urinalysis solution at CES, with two very different technological solutions.

Withings offers the U-Scan, a small box to sit on the toilet, similar to a disinfectant pad, so you can get information to monitor hydration, nutrition and menstrual cycles.

Baracoda, on the other hand, has teamed up with Olive to also offer a 100% passive and non-invasive real-time urinalysis sensor that is mounted on every toilet.
He particularly highlighted BHeart, the first health tracker with an unlimited battery. Inserted into the wristband, BHeart uses patent-pending BMotion energy harvesting technology to fully recharge through movement, body heat and ambient light.

Even further, we may soon be able to make our own scanners. The iSyncWave headset sits on your head, performs a quick scan and reads its results. Developed by Korean company iMediSync, the headset performs an electroencephalogram (EEG) and uses artificial intelligence to predict potential risks of cognitive problems, including Alzheimer’s disease, in 10 minutes. Such a device can significantly reduce the financial cost of this type of examination and the time required to perform such diagnostic tests.

The device may also one day be used to perform certain therapies for neurodegenerative diseases.

The Metaverse made its real debut at CES

For the first time, CES had a dedicated Metaverse area on the show floor, showcasing innovative sensory technology creating immersive and interactive digital worlds. A Web3 studio, produced by CoinDesk, was the focal point of the Web3, Metaverse and Blockchain area in LVCC’s North Hall. In this space we found the latest innovations in terms of virtual reality and augmented reality, as well as haptic technologies to feel his presence in the Metaverse. And maybe soon feel! The American company OVR introduced a helmet that contains a cartridge with eight main flavors that can be combined to create different flavors.

In Eureka Park, there was the Web3 Tokenization Village which exhibited several web3 startups about blockchain and NFTs and their uses (wine club, tickets, car maintenance, etc.) and offered 4 days of conference on different Web3 components: cryptos, Metaverse, blockchain, etc. Startup Ko Social Network took advantage of CES to achieve a world premiere by creating NFT in 1 click from a live recording of a dancer’s stage performance on the pavilion stage, after 2 years of R&D.

No doubt the coming year will reveal even more disruptive innovations and more mature use cases.

No new wow this year?

In the opinion of several readiness, foresight and innovation experts, CES 2023 would not have produced wow innovation. For my part, I find that even if there were no amazing consumer products like the BMW iX Flow which changed color last year, amazing projects were presented at Eureka Park.

This is a very subjective and non-exhaustive assessment:

  • Neoplants (France) and its product Neo P1, a bio-engineered ornamental plant designed to capture and metabolize benzene, toluene, xylene and formaldehyde continuously, autonomously and without any energy input.
  • Scewo (Switzerland) which is developing BRO, an electric wheelchair to help people with reduced mobility to climb stairs.
  • Watersight (Israel) whose solution based on spectroscopy technology and powered by AI offers a system for monitoring water flow and quality, anytime, anywhere.
  • Aqualines (France), high-speed green maritime (half boat, half plane) mobility solution to revolutionize the public and private transport sector worldwide
  • Flying Whales (France), which is designing the world’s largest airplane, which will be able to load and unload heavy cargo while flying in areas inaccessible by road.
  • Mitsubishi Electric (Japan) and its logistics operations management platform, AnyMile, which will bring together shippers, drone manufacturers, drone operators and service providers to plan and manage cargo deliveries via drones.
  • GLOphotonics (France) and its PMCAC solution which revolutionizes quantum technology by allowing the replacement of laboratory atomic clocks with a system of miniature size, paving the way for the portability of such devices!

This CES 2023 marked the return to normality with the desire to offer innovations that make sense, as claimed by the theme of the edition ” Technology for a better tomorrow “. Several technological innovations have shown how technology can be at the service of a better future and this is a good signal.

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