NFTs ready to put stars in your eyes? – Break out of the confined space of the web3 community to conquer the world. Here is the ambition of many high-level NFT projects like the Moonbirds, those pixelated birds that want to be as big as an ox. And perhaps rightly so. In this case, what better strategy than hiring professionals? Decryption.
Birds of the Moon, the bird that wants to reach for the stars?
It Kevin Rosethe founder of The Moonbird Project who has proclamation The news on his Twitter account on January 6. The start of a great partnership with United Talent Agency (UTA). No more and no less than one of Hollywood’s biggest when it comes to promoting talent. Here, in this case, a NFT collection. Kévin Rose is very clear on the objectives he wants to achieve by signing this contract:
“Today we are excited to announce that Proof.xyz [la société mère de la collection Moonbirds] has signed with UTA – working together, our aim will be to multiply our partnerships in order to promote Moonbird far beyond the borders of web3, so that it becomes an international brand…”
And UTA’s strike force doesn’t seem insignificant at all. L’company of 1400 people includes divisions in the field of cinema, music, sports, publishing, brands and licensing, marketing, distribution… And many other media ready to highlight the qualities of this repentant collection ready to walk on the moon.
Upon signing the contract, Authentication.xyz, the company behind Moonbirds, will be able to draw on UTA’s experience to spread its brand internationally. UTA will be specifically responsible for reviewing, negotiating and establishing partnerships. It will also involve taking advantage of opportunities for expansion in many of the areas mentioned above.
NFTs, these funny birds ready to dethrone Angry Birds?
There is no doubt that Moonbirds must have the means of their ambitions. The collection is placed at 11e position in the ranking of the most profitable NFT collections in history. Right after the famous collections X-clone AND Azuki. These 10,000 little creatures created directly via Ethereum smart contractswithout the need for IPFS (InterPlanetary File System) storage technology. therefore, it managed to generate more than 620 million dollars in the secondary market.
This is not the first time that an NFT collection has sought the services of Hollywood specialists. In September 2021, UTA had already signed a 3-collection deal from Larva Labs, including CryptoPunks and Meebits. Collections now in the hands of the company Yuga Laboratories, the instigators at the origin of the famous monkey collection have exploded all records. Of course I named it Bored Ape Yacht Club (BAYC).
Holds the market or not, NFT technology, driven by it prestigious collections, continues its conquest of the world. We have seen through 2021 and then 2022, brand enthusiasm for these digital images. Anyone who wants to in turn own the domain by launching their own collection. Initiatives, some of which have sold like hotcakes to giant fan bases around the world. Even the former president of the United States, Donald Trump, surprised his world with success of an NFT collection created in his image.
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