This third edition of the Miss Pitch Awards & Co is distinguished by the opening of a new XR category. Thus, it is dedicated to a special jury and partners, which promises an additional field of expression for the participants. The primary objective? Make sure that the communication of solidarity and its struggles can reach as many people as possible. And this, despite the distributed media!
Renowned professionals and experts make up the XR jury!
Sponsor of the XR jury, Frédéric Lecompte, co-founder of Backlight and Vice President of CNXR (National Council of XR) will be accompanied by professionals all experts and acquaintances in the VR industry. Indeed, in 2008, Frédéric Lecompte and his partner Jonathan Tamene created BackLight. A CG animation studio at first before diversifying by integrating new technologies. Let’s cite the example of Augmented Reality in 2010. Or Virtual Reality in 2014.
BackLight is one of the pioneers of immersive creation in France. Focused on studio development, Frédéric Lecompte has a unique perspective of the VR market. This, both in the field of entertainment and in that of branded content. In the spring of 2022, he was also elected vice-president of the XR National Council (CNXR).
Now that you know the XR jury sponsor, here are all the members.
1. Alexandre IBANEZ
Serial entrepreneur Alexandre Ibanez is passionate about science and new technologies, mostly immersive. He intervenes regularly on these topics with the National Assembly, MEDEF, Laval Virtual, or even the French Institute. In 2016, he co-founded VR Connection! This is a group that includes a publisher of distribution platforms dedicated to comprehensive content management. But it is also an economic interest grouping made up of more than a hundred content production studios. Finally, let’s mention that Alexandre is also the co-founder of CNXR.
2. Michel REILHAC
Michel REILHAC is an author, curator and independent producer of interactive narrative and virtual reality. Since 2016, he is the founder and curator of the official international competition for immersive content Venice VR, as part of the Venice Biennale, for the Venice International Film Festival.
3. Marina BIRRIELLO
Content Specialist, Marina returns to train on the banks of the Gobelins school in 2017. And this, to specialize in the design of immersive experiences. UX design techniques are at the center of his reflection on the creation of specific courses related to 360 video, AR and VR. After leading, as Chief XR Officer, the PrismaXR Lab at Prisma Media, she joined Microsoft to handle product communications, including the Hololens holographic helmet. Today, she joined Lab de France Immersive Learning as communications manager.
4. Olivia PAPINI
Olivia is the founder of La Méduse Viollette, an all-in-one storytelling agency. She is also the co-founder of Metamorph Studio, which specializes in video games. With these two structures, Olivia creates Edtech content and produces educational devices. These educational worlds to experience are based on an innovative pedagogy that integrates storytelling and video game mechanics. They are built to help all students, depending on their profile, learn what they need. And this, at their own pace, in a personalized way and in the best possible conditions.
5. Gabriel PICARD
An animation director and graphic designer, he co-founded Atomic Digital Design in 2012 with Antoine Vu, of which he became Creative Director. Atomic Digital Design is a specialist in mobile augmented reality and imagines, designs and manufactures filters in augmented reality found on Snapchat, Instagram, Facebook and most recently TikTok. The French company works with the biggest! Let’s mention Adidas, Coca-Cola, Citroën, Dior, Lacoste, Lancôme, Piaget, Ralph Lauren… or even the two rappers from PNL.
6. Mathieu DOS SANTOS
Mathieu is a computer and technology enthusiast. The smartphone was the product that made him want to help out on forums and post articles. But also to create multi-media videos and take the reins of the two Andromag TV shows and the mobile studio at OUATCH TV. In 2016, he decided to open his YouTube channel ” Stay connected “.
In the same year, he discovers virtual reality and from that day, he observes the evolution of various immersive technologies. With a group of enthusiasts, they founded web TV ETR. He hosts a live XR360 show there every Monday at 21:00 on Twitch (ETR_FR) and on his Youtube channel. He presented the first Frankofone VR awards with this team and with many video game players.
7. Maxim DELMAS
Maxime is the founder and president of Creapills and The Pill agency. He has been developing in the world of media and creativity for more than 10 years. Creapills has positioned itself in 8 years as the leading French-speaking creative medium with more than 2.5 million unique visitors per month and more than 5 million subscribers on social networks. Creapills emphasizes the creativity of brands. But also those of artists and other creative people from all over the world. Purpose ? Encourage everyone to be inspired. In 2021, Creapills media reached more than one billion views on Facebook alone during the year.
Maxime now oversees the development of creative agency The Pill, which supports companies in search of creativity.
8. Nael CHOUAA
At the age of 24, Nael finds himself projected into the position of manager at FIL (France Immersive Learning). And this, with the aim of animating the largest ecosystem of players of comprehensive French learning. His purpose? Develop, federate and shake the codes of the inclusive technologies sector. Inspired by very different backgrounds, such as extreme sports for which he organized ” The whole one », the World Championship of Cheating. Or even culture, organizing the Hispanic-American festival” Paris never ends “.
He is now dedicated to renewing the codes of professional events to provide an unparalleled experience for France Immersive Learning members. He did not hesitate for a second to take his place on Miss Pitch’s jury and to involve himself in social and public health affairs.
Rewards offered to XR winners by prestigious partners
In addition to the distribution of 14,000 euros among all winners in each category, XR category features renowned partners who will provide valued XR with hardware and visibility for winning experiences. Immersive technologies – also called XR (virtual, augmented and mixed reality) – are known as wonderful vectors of empathy. Putting them at the service of NGOs, like this year’s Médecins du Monde, Mlle Pitch Awards & CO stand out as creative, ethical and innovative competitions for great causes.
Frédéric Lecompte, co-founder of Backlight and sponsor of this category, underlines : ” Indeed, through these new media, we no longer receive a message, we live it. The viewer becomes immersed in the subject, therein lies the power of immersion. Add interaction and you will connect theory and practice in the same medium”. He continues: “Immersion stimulates interest as well as concentration, increasing memorization of messages tenfold “.
Another media is set!
With this new XR category, Miss Pitch Awards & CO are using another medium to promote the noble causes supported by this pageant every year. As Frédéric Lecompte points out: It is important to understand that it is not the technology itself that generates sensitivity or emotion, but the use we make of it, the subject we wear and the different choices to deliver the message. Therefore, creativity is essential to engage the viewer and imbue them with Médecins du Monde’s positioning “.
Magali Faget, founder of the Mlle Pitch agency and creator of the competition, Mlle Pitch Awards & CO, says: We live in the digital age where the virtual and physical worlds are converging. It was therefore very important to include XR technologies in the competition. Indeed, these technologies will make advertising evolve towards hyper-personalization. And this, thanks to digital screens that will send unique advertisements through sophisticated digital devices, when we walk and/or pass in front of specific areas. “.
Note that this national advertising competition, Citizens, is free and open to freelancers and/or students. The meeting is given to all schools offering XR / Metaverse / gaming training… for their students to participate in this competition, regardless of whether or not they integrate it into the educational curriculum. Registrations are also open. Then just log in dedicated website to download the summary!