The 2023 Tour de France will be partly digital. Organizers have announced that fans will be able to collect non-fungible tokens (NFTs) representing different stages.
A collection of NFTs representing the 21 stages of the 2023 Tour de France
In the world of sports, more and more institutions, companies or organizations are getting involved in web3, either by launching a series of NFTs or taking an initiative related to the metaverse.
Today, it’s up to the Tour de France to start offering its own digital collections. The collection will allow 21 lucky winners to live in the heart of July’s major sporting event in France!
On Tuesday, Tour de France organizers announced that this collection will be available as a digital game. Cycling enthusiasts and Grande Boucle lovers will be able to collect NFTs (non-fungible tokens) from various stages.
From next January 9, these 21 “digital objects” of the Tour de France 2023 will be distributed to the players and will enable the owners to live a “VIP experience” in one of the stages.
“A true popular festival in July, the Tour creates great intimacy with its public along its 3,500km route. The digital collection of the Tour de France 2023 stages responds to this logic: everyone will have the opportunity to receive exclusive digital content from the Grande Boucle. With luck, they will be able to experience unique moments thanks to them”.
Collection available at Polygon (Matic)
Through the Polygon (blockchain) platform, ASO wants to offer a new digital racing experience to Internet users. The organizer of the Tour de France justifies this choice with the “limited energy consumption” of the Polygon blockchain network.
The first distribution of these digital objects will be followed by a second phase. Those who collect some of them will be able to receive “more or less exclusive rewards depending on the level of completion of the collection.” A Discord will also be made available to the community to bring collectors together.
In their communication, the organizers have taken care not to use the term NFT for this collection, preferring the term “exclusive digital content”. Maybe because the average age of Grande Boucle 2020 followers is over 60 years old. Others prefer to see this initiative as a means of reaching a younger and more open audience.
Specifically, fans of cycling and the world’s greatest race will be able to collect 21 digital objects representing the 21 stages of the program of the 110th race launched in 1903. The organizers specify that some holders will be able to enjoy an Experience VIP on one of the steps.
A dedicated market is provided
Before you can claim to earn an NFT, you will need to participate in the first “collection” phase. Yesterday, the Tour de France detailed the procedure for participating and winning NFTs at different stages on its Twitter account.
At the end of the game on January 31, 2023, each player will receive a mysterious virtual chest, colored to match the level of game progress. The higher the level of game progress, the more likely chests will contain unique collectibles. Starting Thursday, February 2 at 12:00 p.m., players will be able to open chests and reveal their rewards.
Users and players will be able to resell their NFTs on a dedicated marketplace. It should be noted that the profits from sales will be donated to the “L’Avenir à vélo” initiative, one of whose objectives is to promote cycling in the city, making young people aware of cycling.