The words of the year 2023 in technology and media

Posted on January 5, 2023 at 7:45 am

What will we be talking about in 2023 in the world of technology and media? “Les Echos” carried out a prediction exercise for some of the terms that should be at the center of the news in 2023.

In 2022, professionals were talking about words like NFT, “relevant market” (as part of the TF1-M6 merger), layoffs in technology, audiovisual license fee , or even Elon Musk. In 2023, some terms should emerge or return to the fore. A brief, non-exhaustive summary.


the company’s chatbot Californian OpenAI is revolutionizing the world of artificial intelligence. The robot that everyone chat from early December can be used to answer questions, do a school essay, write an article, a poem or lines of computer code… ChatGPT stands out for its detailed answers and its ability to recall conversations and previous questions asked. Above all, he seems to speak like a human – even if he makes mistakes.

until artificial intelligence is transforming many professions (journalists, teachers, developers, translators, etc.), advances in these technologies will be closely scrutinized this year. And especially since OpenAI plans to unveil a new, even more advanced version of its chatbot in February.

It will be interesting to see the reaction from Google and other tech giants. All the more so that according to the American media “The Information”, Microsoft is preparing to integrate ChatGPT on its Bing search engine.

Broadcasting with advertisements

Last year, Netflix broke a founding dogma by introducing advertising in its offers . In early November, the streaming giant launched a cheaper offer, with announcements, in several countries, including France. Disney+ also launched in December an advertising offering in the United States.

While Netflix’s new offering hasn’t actually launched in the US, according to the Wall Street Journal, it will be interesting to see if it gains momentum next, in an inflationary context. The sector plays a lot, while the proliferation of services has created tougher competition and consumers will be encouraged to arbitrate between different subscriptions, given the economic context.

Morgan Stanley analysts expect a slowdown in subscriber acquisition. Specialists point out that the platforms are in the process of increasing prices and reducing costs. But if these measures are not enough to generate profits, analysts see two possible options: either complete closure of activities, or consolidation maneuvers.

Twitter Badge and Platform Moderation

The soap opera of Elon Musk’s takeover of Twitter caused a lot of ink to be spilled in 2022. The acquisition, in the fall, from the group to bluebird for $44 billion s, from the richest man in the world has raised many questions, which are far from being resolved. From the beginning, the founder of Tesla stamped his mark platform modification and staff cutting . He wanted to kick the hill, also restoring some banned accounts like that of Donald Trump ..

In mid-December, he launched a paid version of the social network, the famous blue symbol , which is supposed to authenticate users, in order to diversify its income. But it will be necessary to see if users stick to it.

After all, the issue of moderation on Twitter is far from resolved. until Elon Musk describes himself as a ‘free speech absolutist’ “, many advertisers left the platform these last few weeks. In Europe, Thierry Breton warned the group shortly after taking control. The European Commissioner for the Internal Market has warned that it will have to comply with the regulations for large platforms which have just been approved.

In another poll at the end of the year, Elon Musk asked users if he should quit to a new boss on Twitter . “Yes” for 57% of respondents. The group’s owner then announced that he would retire when he found someone “crazy” enough to run Twitter.

Therefore, 2023 should still be full of twists and turns.

Metaverse and Web3

It was the big buzzword of 2022 (with NFTs), but it’s clear that the promised new El Dorado is a little disappointing. of Meta’s great ambitions (the parent company of Facebook, Instagram, etc.), while the group has focused the development of its strategy since last fall on these new virtual spaces populated by 3D avatars, disappointed investors .

Companies are not rushing into the metaverse. The few who have tried have found this these worlds were depopulated and experience not always visible. Thus, the firm Gartner has placed the metaverse on the “slope of disappointment” on its “noise cycle” curve (to assess the life cycles of innovations).

In parallel, NFT market (these digital certificates issued and exchangeable thanks to a decentralized ledger technology (blockchain) that proves their ownership) collapsed in 2022, under the impact of the crypto crash after interest rates increased and investors became more rational . of bankruptcy of the FTX platform has made web 3 investors even more cautious.

2023 will be an opportunity to see more clearly: new horizons or an epiphenomenon on the way to the funeral?

Cyber ​​attacks

In 2022, large-scale cyber attacks followed each other: hospitals, SMEs, large groups like Continental or Thalès, or more recently newspapers as the Guardian .

In 2021, Experts from the National Information Systems Agency (Anssi) were informed. of 1082 critical interventions for the proper functioning of the country. I have never seen it. Of that figure, around 200 are related to ransomware – software that cripples companies by rendering data unreadable until a ransom is paid. “While for-profit attacks have taken over the media scene, they should not overshadow espionage campaigns, which are inherently less visible, and those carried out with the intent of computer sabotage,” argued Anssi, at the time of publication. study in March 2022.

Cybersecurity is undoubtedly expected to remain a major issue in 2023.

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