To counter Google in Internet search, Microsoft has an idea: merge its own solution, Bing, with ChatGPT. The objective: to provide even more effective responses to the requests of Internet users.
This could be the key to toppling Google as a solution for finding information on the web. And obviously, Microsoft intends to use this opportunity to improve the market share of its tool: Bing. According to the elements they possess informationMicrosoft wants to integrate ChatGPT to Bing to make it even more efficient.
ChatGPT is the high-tech surprise by the end of 2022. It is a conversational agent created by OpenAI based on advanced algorithms in artificial intelligence. This allows you to generate text on demand, depending on the elements you are looking for: a Christmas cooking recipea ghost, a convincing tricketc.
ChatGPT produces natural language, as if we were talking to a person (we wanted use it for a Turing test, but things took an unexpected turn). Of course, social media has widely documented the limits and failures of the tool. However: in some situations, the tool produced successful texts and sometimes performed complex tasks.
Microsoft sees ChatGPT as a way to really challenge Google
If the edifice proposed by OpenAI is still fragile, the foundations seem strong enough today to consider ChatGPT in an operational service like Bing, Google’s rival search engine. made at Microsoft. The tool is based on a GPT-3 language modelas well as supervised learning and reinforcement learning techniques in AI.
Such a tool can already discover answers on the web to questions asked of it in the text input area. On a larger scale, it’s a direct threat to a company like Google, which was born and grew through its stranglehold on Internet search. To put it even more directly: these agents can replace Google.
For a solution like Bing, it is also a potential risk – but perhaps less so: firstly, because Microsoft does not depend as much as Google on Internet search (the Redmond firm could very well leave this market). Then, because the group rather aims to benefit from the tool, integrating it, rather than opposing it.
Google, for its part, sees it as an existential risk. On December 21, New York Times indicated in an article that the threat is taken very seriously internally. A red alert of sorts has been triggered and significant resources are being redirected to bolster similar projects available to the group – no doubt notable announcements at the upcoming I/O conference in May.
Microsoft’s interest in ChatGPT is far from neutral. He sees it as a way to compete with, or even weaken, Google in the search field. It’s also a return on investment. In July 2019, Microsoft has invested a billion dollars in OpenAI. If it grows Bing and takes market share from Google, it will have been an extremely profitable investment.
In a way, ChatGPT pushes Google’s logic to the extreme, which has also been done ” response engine (sometimes displays certain information directly on its pages, instead of sending the Internet user to sites), and not just a search engine. He pushes it, somewhat turning it against the Mountain View firm.
When Google launched its “answer engine”, there was a lot of criticism of it because the indications that the company provides in its engine (such as the weather, the stock market or the result of a match) are so many lost audiences for sites that also offer them. Indeed, Internet users no longer need to click on pages. Here ChatGPT does the same thing: it also provides answers. No more clicking on Google.