For its 56th edition, CES in Las Vegas is back from 5 to 8 January 2023, after a weak edition of 2022: last year, the great mass of electronics had welcomed only 44,000 participants, after a multitude of cancellations registered by the main groups (Google, IBM, Intel, La Poste, Mercedes, BMW, General Motors or and Panasonic), due to the deterioration of sanitary conditions.
This year, nothing like it is on the horizon: major accounts and international media have responded, as well as global technology startups, which have resumed their journeys. Result? The American organizer of the spectacle has already dashed hopes of seeing the figure of 100,000 visitors again.
“ It is still not a so-called normal CES as we could know it at its peak in January 2020 with its 180 thousand visitors, which can even be considered excessive… But we are returning to a very beautiful edition, since all the names the big ones have given way. This year we should not see empty stands says Damien Cohen, communications manager of digital sector competition group Minalogic, responsible for the support program for regional start-ups.
“We must not forget that there is no real alternative to a trade show like CES, with other events that can nevertheless target certain markets like Gitex in Dubai, which is starting to make a name for itself, or Vivatech. But in general, there are few similar general trade fairs that manage to attract such a large number of visitors without being open to the public, but also big names in technology such as Apple, NASA or the military…Kate Margetts, head of international relations at Minalogic, abounds.
A regional delegation targeting data
This year too, the regional delegation led by Minalogic and the Auvergne Rhône-Alpes region aims to achieve records: because if has always been especially present in the large electronic mass in Las Vegashis participation had fluctuated over the years… but never surrendered.
Last year, for example, Region President Laurent Wauquiez even made his hobby horse, choosing to be the only regional elected official to fly to CES in Las Vegas, in the midst of a health crisis. to support startups.
A year later, the energy context has turned the game upside down and it is rather its vice-president for the economy, Stéphanie Pernod, who will make the trip: with the ambition once again, to hunt in herds and mark this event. international in the colors of the Auvergne Rhône-Alpes blue panels. 36 startups will make up the regional delegation,” it is the largest regional French delegation Damien Cohen says.
Especially since France itself is not left out: For several editions, France has had the honor of being part of the first foreign delegations (with nearly 200 exhibitors) in this major American show, where it is said that business is done everywhere. : in the stands, but also in suites and business evenings that mark this three-day event from the beginning to the end of the night.
The promised visibility on the Las Vegas stage already seems to be underway: of the 36 regional startups, 17 will have already been selected to participate in CES Unveiled, a selective event held on Tuesday January 3rd with 2000 media international. Nine of them (including BeFC from Isère and its ecological battery made of paper and enzymes or Meropy, which has created a robot to rationalize farming methods for farmers) are also traveling to collect an Innovation prize.which highlights the show’s most promising innovations: “a new record for the 20 innovation awards presented this year,” recalls Damien Cohen.
“Single for good” as a new red thread
If the high mass of electronics will again be led this year by applications related to consumer electronics and the automotive market, which historically occupy a prominent place, the theme of “Technology for good”, associated with the rise of the metaverse, should get a special place this year.
“The organization wanted to set the focus by creating a new dedicated category, which ultimately brings together all the technologies that can improve the condition of people, whether in the field of renewable energies, lower consumption, health or people’s health in the sense broad, even going as far as cyber security”, Damien Cohen translates.
Therefore, for the first time, we should see appearing much more massively, in the exhibition corridors, solutions dedicated to energy autonomy, and in particular the new generations of solar panels, batteries, biodegradable cells, etc.
Regional startups aim to capture it: because with an Auralpine delegation particularly specialized in the fields of energy, health and IOT, this CES can allow them to attract the attention of major accounts, looking for solutions with lower consumption and environmental impact .
“It is certain that we within the delegation have, solutions like those of BeFC (paper-based ecological battery) or Dracula Technologies (photovoltaic modules for IoT) which could make a splash this year, with big accounts already wanting to trade with them. Or even safety solutions like Safee, which acts as a new personal bodyguard by quickly raising an alarm and calling emergency services, as well as Mativisio (which is developing a posture management tool to prevent musculoskeletal risks) , or Admir (which breaks new ground in cancer diagnostics with a reagent-free assay approach, editor’s note) Damien Cohen reports.
“Today, investors are now looking for solutions that do not harm the environment and that can enable them to reduce the impact of their products. And this can go through very technological solutions like that of Dolphin Integration, which participates in reducing the footprint of electronic chips by providing very low power systems “, remark Kate Margetts.
The tradition of previews
While the Tech ecosystem often makes it a point of honor to hold its big announcements for CES, Auralpine startups should also play for this new edition, offering some previews.
It is for example the case of Symbio, the Michelin-Faurecia joint venture, which should particularly take advantage of its presence at a booth at the LVCC (Las Vegas Convention Center) to present its second-generation fuel cell prototype. In development, the new version of StackPack (NG2) aims to achieve “ a reference net power of 130 kW to 160 kW, necessary for the most demanding applications such as SUVs, pick-ups and heavy trucks. Symbio specifies that these first systems will be able to be shipped and tested by its customers in the first half of 2024, while the start of series production is planned for the end of 2026.
Another bet, another part: Isère Inocell, co-founded by explorer Mike Horn with former Akka Technologies director Mauro Ricci, will launch with it for the first time its fuel cell prototype, intended for mobility and heavy storage to present it. to the international media, among other things CES was revealed. And this, regardless of its size, since its 700-cell module weighs 100 kg for a volume of 110 liters, for systems ranging from 300 kW to 3 megawatts. Inocell aims to go to market in 2023 with pre-series, then in 2024 at industrial scale.
Having already industrialized the first four generations of its neuromorphic and bio-inspired sensor and raised 50 million in series C at the end of 2022, another Isérois, Prophesee, chose to rent not a stand but a suite in the heart of one of the most prestigious hotels of the exhibition, the Venezian, to meet a hundred potential prospects… And to present them with three technologies, each aimed at a market key. : a new prototype sensor co-developed with the Sony group and aimed at improving imaging for the mobile phone world, a sensor aimed at enhancing the immersive experience for gamers in augmented reality, as well as a demonstrator of detecting presence inside a room for the IOT sector, co-developed with American Brainchip.
“ This will be the first time we have publicly shown these demos, some of which will also be subject to confidentiality clauses. “, slides to La Tribune Luca Verre, CEO and co-founder of Prophesee, which today has 110 employees and three locations (Grenoble, Paris and Shanghai).
At least, Rhone-based Proovstation, which has already participated in four previous editions of CES, is also returning this year to build two prototypes of its smart meter station : one intended for the control and sale of used vehicles dedicated to private individuals and which is the subject of a placement agreement within the Carrefour distribution network in France (with 5 locations already installed and around thirty planned from 2023).
And the second, co-developed with the Michelin group, and which consists of offering an intelligent tire measurement station for the professional automotive market. “ This is an offer dedicated to professionals who until now did not necessarily have the time or the technological tools at their disposal to carry out the wear check of four tires and the assessment of geometric needs. confirms for La Tribune Cédric BernardCEO of ProovStation.
Having already sold 130 copies of this station in 13 countries, it now hopes to conquer the American market in particular, which would thus enable it to double its potential market, targeting both automobile maintenance, repair and distribution centers. “Since CES is a show focused especially on the automotive sector, it is an opportunity for us to present our offer directly to the senior executives of our potential customers, with highly qualified visits. “.
These parts that are part of the CES 2023 regional delegation:
-Rhône: Airxom, Artifeel, Deebee, Face Alive, Matvisio, Miraxess, Proovstation, Senzu, Superwyze, Visual Behavior, Witekio
-Isère: beFC, Integration of dolphins, Meropy, Orioma, Proes
-Drom: Social Dream, Dracula Technologies
-Puy-de-Dome: Perfect Memory, Seve’Up
And outside the regional pavilion (CEA, etc.):
-Isère: Admir, Earsquared, Greenwaves, Inject Power, Inocel, Prophesee, ST
-Loire: Travel assistance