#OMG web series by JA Bas-Rhin against clichés about agriculture

For nine months, Young Farmers of Bas-Rhin broadcast on Youtube The OMG web series (“O my grain“). Six episodes have already been published, each dedicated to a different sector. The script, the decor, the assembly were produced by the syndicate. The actors are farmers or farmers’ children. On their couch in 2’30” in 3’30”, the three friends of the room the recently arrived Lisa, the “voice of wisdom”, Élise, “who thinks she knows everything” and Hugo, the “naives” want to “clear things up” on agriculture and Communicate about agriculturetwisting some preconceived ideas, with a strange tone to attract the attention of the general public and change its view of the agricultural world, in other words to fight againstagribashing.

By showing him that farmers know how not to take themselves seriously, to send him messages that they are. In particular we can see the girls making a milk mask, one of them reluctant, due to lactose intolerance, and Hugo eating paint because he’s just been told it contains corn. A project born during the isolation, on the renewed interest of consumers in agriculture, and on which JA du Bas-Rhin worked for a year. And which, the union hopes, will inspire young people settle on a farm.

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Moreover, for him corn, “Farmers use too much water. And they produce a lot while we eat little, except in the cinema”, this is the untruth that is being attacked. OMG #1 – It sprouts. Élise, Lisa and Hugo then explain that it has many other uses and not just in animal feed, for example in painting. Then, after a brief history, retracing its introduction and subsequent development in France, that it is ” the first cultivated grains in the world since… “the most efficient in terms of water consumption”. And it is too the most consumed ! “We find it almost everywhere”, they insist, listing a certain number of products that contain it, of which “a third are non-food”, because it makes it possible to “replace harmful substances and is biodegradable”.

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Second part, OMG #2 – She grows upis dedicated to him hop. The three roommates specify that it has been grown in Alsace since the 18th century and that today “43 producers of this department provide 90% of the national production”, from which we get between 500 and 550 million cans. They detail the key stage in the harvest of this plant, which grows more than 10 m per year, where it is necessary to sort “the female flowers that will be used to flavor BEER “. “A few grams per liter are enough”, adds Lisa, adding that a third of the beers drunk in our country come from Alsace breweries.

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OMG #3 – Is interested in the poultry sector and OMG #4 – Take Root to beetwhich makes possible the production of sugarand the famous and the untold neonicotinoids. Did you know that it began to be cultivated in France “under Napoleon because the English navy was blocking boats with sugar cane”? This “thanks to the experiments of a chemist who extracted sugar from beets”? A process similar to what is currently in force, but the points of sale have been diversified (alcohol for perfumes or hydroalcoholic gel, among others, and biofuels), underlines Lisa. Other explanations for it are related to its white, natural color and lack of refinement. Finally, he brings back some truths about neonicotinoids: why and how they are used, their real harm to bees. And then in the energy consumption of this crop.

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IN OMG #5 – Chewas the title suggests, it is about cows and milk production. Animal feed, the use of effluents as fertilizer or to produce biogas and the fate of milk are explained. Of course, without forgetting animal welfare. The cliché that JA du Bas-Rhin seeks to combat here: “to save the planet, it is better not to consume it, unless it is of plant origin”. And that the production of one liter of milk requires large amounts of water. As for the last issue OMG #6 – She bakespublished three days ago, he points out short circuits AND local agricultural products.

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