CES 2023: electric vehicles, metaverse, NFT; the technologies that make the show

The new West Hall at CES, dedicated to the automobile, mirrors the redesign of the rest of the Las Vegas Convention Center. Image: CTA.

The Consumer Electronics Show is just around the corner (from 5 to 8 January). And again, it will be a hybrid event, taking place simultaneously in Las Vegas and in a virtual meeting room embedded in your web browser.

Back to Las Vegas

According to the Consumer Technology Association, which sponsors the decades-old show, the expansion of the physical site in Las Vegas for the 2023 show is a testament to the enthusiasm for in-person interactions, despite the insistence on social distancing at the industry event.

According to the association, the goal for CES is to exceed 100,000 attendees. They come from 173 countries, territories and regions and more than 4,700 journalists are accredited.

“I think people are excited about CES, they’re excited to reconnect, they’re excited to really come together,” said John T. Kelley, vice president of CES, during an interview with ZDNet in New York .

“We’re keeping the remote component, but the in-person component is more important this year,” added Kinsey Fabrizio, CES senior vice president of sales, at the same meeting. For example, the total area of ​​the exhibition is 70% larger than the previous one this time.

Exhibitors who were unable to attend the last show are back for 2023, with more than 3,100 exhibitors, details Kinsey Fabrizio, who specifies that around 1,000 of them are exhibiting for the first time. “They’re getting meeting rooms in addition to their showroom, which shows they want to do business.”

“We also saw a record number of entries for our innovation awards programme. »

Key topics and technologies to follow

Electric vehicles and autonomous vehicles

Among the main themes of CES 2023 are automobiles and mobility technologies, argues Kinsey Fabrizio.

Volvo S60 EV |  the best electric car

Image: Volvo.

These categories were moved to the brand new West Hall (located across Paradise Road from the current Las Vegas Convention Center).

CES also uses the central and northern halls, while the south hall was leveled as part of a renovation.

Central Hall is connected to West Hall by the underground tunnel created by Elon Musk’s company The Boring Company, which transports passengers in Teslas. The tunnel stations extend beyond West Hall to the Resorts World hotel across from the Wynn on South Las Vegas Boulevard near Circus Circus.

“You’ll find a lot of self-driving technology” in West Hall, as well as electric vehicles, says Kinsey Fabrizio, including Light Year, maker of a solar-powered electric vehicle. John Deere and Caterpillar will also be present, and the latter will likely present an autonomous tractor.

In addition to automobiles, marine technologies will also be very present, especially electric yachts, emphasizes Kinsey Fabrizio, with brands such as Volvo and all types of marine technologies.

Connected health

Another main topic is that of connected health technologies, located in the North Hall as last time. Areas of digital health include sleep technology, digital therapy, mental health and new diagnostic technologies.

Due to new regulations in the United States, visitors to the show will be able to see and test many hearing aids. It is now possible in the United States to buy them without a prescription.

The digital health category also represents innovation in terms of the “emergency service of the future” for the hospital world.

According to Kinsey Fabrizio, the emergency department of the future will feature devices and services that include “telehealth as well as a large portion of remote patient monitoring” to reduce emergency room crowding. hospitals and “so that people can be sorted differently”. .

Artificial intelligence, robotics and the metaverse

Technologies for professionals, including artificial intelligence, robotics and the Internet of Things, will share the North Hall with digital health.

The Venetian Hotel is once again home to many exhibitors, in the former Sands Convention Center. Including – for the second year in a row – the exhibition for technologies for the food sector, smart homes, as well as the very wide category of accessories for digital products.

Eureka Park, the tech startup hub, will also be present at the Sands. This year, more than a thousand start-ups from more than 20 countries will showcase their products at Eureka Park. Note that Ukraine Tech will also have a pavilion.

The metaverse took center stage at the last CES, notes John T. Kelley, and this year it will be “ubiquitous throughout CES.” “You’ll see companies out there that are mostly focused on hardware, like Magic Leap,” the augmented reality company that is now focusing on enterprise use of the technology.

Microsoft will also have a presence in the Web3 space, and a dedicated studio in the lobby will allow “Web3 specialists to take the stage and discuss digital assets, blockchain technology and the metaverse,” argues John T. Kelley.

“I think Web3 will be a significant topic of discussion throughout the program” of CES, he predicts, “mainly focused on the metaverse and NFTs.”

According to him, Web3 appears in more and more innovative applications. For example, the Olfactory Virtual Reality startup, or OVR, “adds smell to helmets, so now you can smell in the metaverse,” says John T. Kelley. According to him, the concrete application of this technology would be training in emergency interventions, for example to smell the fire.

A partnership between BMW and chip giant Nvidia recently struck to introduce the factory of the future, recalls John T. Kelley. Partnerships like this are “building blocks of what the future will look like” at the intersection of the metaverse and Web3, he adds. year, beyond simple gamification. »

“I think you’ll see companies at the show showcasing their physical products and also launching a metaverse expansion,” adds Kinsey Fabrizio.

NFT

A “small” area of ​​the Aria Hotel has been set aside for NFTs, says John T. Kelley, to give businesses “an opportunity to get exposure.”

NFTs, better known for disasters like the Bored Ape Club, are finding new uses in industry, says John T. Kelley. For example, in the event field, it becomes an access key for participants in an event such as an after party.

“As a holder of this NFT, you can get into the event, it’s starting to get popular,” he says. That same NFT can become a “single passport” allowing brands to have a different kind of connection with their customers than email. And, of course, NFT can be bought and sold on a market.

CNET AMD CES 2019

Photo: CNET.

CES 2023 headlines

Keynote speakers at this year’s show include AMD CEO Lisa Su, BMW Chairman Oliver Zipse, John May, CEO of John Deere, and Ed Bastian, CEO of Delta Airlines.

As for the remote aspect of the show, keynotes will, as in the past, be streamed live and exhibitors will have virtual booths.

“There are two things that we used in the wake of Covid that people really liked,” says John T. Kelley. “The first is the ability to watch content after the event, so we’ll have over 100 sessions for you to watch after the event. »

“And then there’s also the opportunity to make better connections with some of the exhibitors, for example by finding a vendor before the show and sending them a message to set up a meeting.” But also the possibility of a video meeting on the CES digital platform.

Search functions—such as searching for exhibitors by category (for example, “metaverse”)—have been improved, says John T. Kelley.

“We’ve refined our tools knowing that our audience has changed a bit, because we have a more remote audience than the one that was completely live before Covid. »

abbott-booth-ces

Life sciences giant Abbott is among the big digital health exhibitors returning to CES. Image: CTA.

The magic of a trade show

However, distance learning will never fully replicate the physical experience of a trade show. Consider the benefits of face-to-face meetings. Companies present at the show have an average of 29 meetings.

And “things get lost in the world of Zoom,” notes John T. Kelley. Including random encounters that can’t happen there.

“There are those chance encounters,” adds Kinsey Fabrizio, “where you’re in line for a coffee, bump into someone, and develop a business relationship.”

“It’s the magic of a trade show, those great moments,” adds John T. Kelley.

All the remote features are “a nice addition,” says Kinsey Fabrizio, “but I think seeing a product and having the ability to touch and experience it, there’s nothing like it.”

Source: ZDNet.com

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