2023 may be a harbinger of big projects for our industry, it will not be immune to some dark spots. regardless of the good news that seems to be emerging around the license The ultimate fantasy, Yosuke Matsudapresident of Square-Enixdecided to undermine our morale with her greeting card for 2023 (even if it is mainly intended for investors). You remember, in 2022, the interested party expressed all his interest in Web3, NFT and blockchain. In other words, sectors whose bubble of expectations has mostly been punctured in recent months, leading to multiple failures and bankruptcies. However, for the year 2023, Matsuda goes on to say: Square Enix will rush headlong into this market.
When we are clearly in denial
Even if he admits in his letter that the second half of 2022 has been dark for the market, with some companies failing miserably, he reiterates in a few paragraphs his desire to explore the opportunities offered by these new, driven technologies from the idea that Japan encourages the development of the latter:
” Regarding the new areas of activity, we have named three investment areas with medium-term priority. Of these, we mainly focus on blockchain-related entertainment, to which we have devoted aggressive investment and business development efforts. Looking from the outside, I think it’s fair to say that blockchain has gained significant recognition as a field in 2022, as evidenced by the fact that “Web 3.0” has become a buzzword widely employed by business people. […] After the hype and excitement that surrounded NFTs and the metaverse in 2021, 2022 has been a year of high volatility in the blockchain space. However, if this turns out to have been a step in a process leading to more transparent regulation and trading environment, it will certainly have been to the benefit of increasing blockchain fun. »
Matsuda reiterates that his desire is to create new experiences thanks to these technologiesmore than achieving a real monetization model (yes, of course), as he admits that this idea was shot down in 2022. He then reveals that Square Enix is working on several projects related to this and promises a year 2023 important in this field. :
” Our group has several blockchain games in development based on original licenses, including some we announced last year, and we’re making preparations that will allow us to reveal even more titles this year. We are also committed to investing in this area and we will continue to nurture promising companies whether we find them in Japan or abroad. Blockchain has been an object of excitement and a source of turmoil, but with that in the rearview mirror, we hope that blockchain games will reach a new stage of growth in 2023. »
The president of Square Enix was made here possibly referring to Oasys, a new blockchain to which the company gave its support last September, in addition to many other publishers such as Sega, Bandai Namco or Ubisoft. We don’t forget either Symbiogenesisan NFT project announced to everyone’s surprise when everyone was expecting a return from Parasite Eve (because we obviously don’t have the right to happiness).
While Matsuda undoubtedly promises great things for the more traditional part of the business, seeing that the NFT and blockchain market still occupies such an important place in his wishes is enough to leave us sighing with great discouragement.