The Consumer Electronics Show (CES) will be held from January 5 to 8. The show promises a real comeback after a 2021 online edition and a physical return in 2022 with rare lines.
More and more vehicles and related devices and services to enter the metaverse will be honored this year during the annual high tech and electronics event that opens Thursday, January 5 in Las Vegas.
From January 5 to 8, 2023, the Consumer Electronics Show (CES) will take place on more than 18 hectares, from stands in hotels to outdoor spaces dedicated to cars. This show should be the one of the massive return of exhibitors and investors, after two editions compromised by the pandemic.
From inflatable devices to artificial intelligence
In 2021, she had stood in line. And in 2022, “there were huge empty rooms, CES was a shadow of itself,” recalls Avi Greengart. Analyst Techsponential rejoices at the prospect of “the return of crowds, mobility difficulties and closed-door meetings – everything a trade show does!”.
In this year’s program, many vehicles (cars in search of autonomy, electric ships and planes, connected agricultural machines), inflatable devices with artificial intelligence and a new category: Web3, that is, the new generation of the Internet, which includes the metaverse.
“It’s going to look like an auto show,” warns Kevan Yalowitz, Accenture’s chief software officer.
The organizers have announced that they have sold all available stands in the West Hall, space dedicated to manufacturers and suppliers. These companies will promote their software, Kevan Yalowitz predicts. “We believe that by 2040 around 40% of all vehicles on the road will have computer operating systems that can be updated remotely.”
This evolution will pave the way for developers to “create experiences” for drivers and passengers, as well as for users of any digital service.
Therefore, more and more vehicles will participate in the “battle for consumer time”, one of the central themes of CES 2023, according to the expert.
“We are seeing the emergence of a certain annoyance from consumers in the face of the number of requests. A third of users of major streaming services canceled at least one subscription in 2022 and this trend will continue,” he underlines, citing a study conducted by Accenture in ten countries.
Hence the need for different mobile platforms and apps to offer increasingly compelling experiences, especially in the metaverse, which is struggling to convince at the moment. The Metaverse, which is supposed to embody the future of the Internet, consists of immersive universes accessible especially through virtual reality (VR) or augmented reality (AR).
Less Crypto after FTX deal
It was already a dominant theme at CES in 2022, fueled by the end of Facebook’s pivot, renamed Meta, to these technologies. A year later, the social media giant has poured tens of billions of dollars into its Oculus VR headset and platform, spooking investors who see it as a bottomless pit.
The Web3 category at CES will bring together companies specializing in this sector, as well as in blockchain and cryptocurrencies. Many engineers hope that a decentralized internet will one day emerge from these technologies.
“But there may be less crypto than expected because of FTX,” notes Carolina Milanesi of Creative Strategies.
The explosion of this cryptocurrency platform and the arrest of its boss Sam Bankman-Fried, who had popularized digital currencies, ended a truly dark year for the sector.
African startups for the first time
The new products that will be presented at CES were designed during the pandemic, recalls Avi Greengart, who therefore expects many facilities to facilitate remote control work. Health will also occupy minds, from connected day and night accessories to the latest innovations in the service of emergency physicians.
The show area called Eureka Park should welcome around 1,000 start-ups from 20 countries, with a large French delegation, but also new Ukrainian and, for the first time, African shoots, with companies from the Democratic Republic of the Congo.
Whatever their innovation, most exhibitors will showcase their progress towards sustainable development.
Robots will not be left out. Visitors will encounter stuffed animals with big innocent eyes, amazing humanoids and high-performance drones in the hallways.
“I think we’re going to see big advances in personal robotics, for the home, and also demonstrations inspired by technologies originally created for the military,” says independent analyst Rob Enderle. “But there will also be a lot of cheap junk,” he adds.