At CES in Las Vegas, Catalan start-up VRrOOm unveils the “YouTube of the metaverse”

Based in P.-O., this start-up is part of the region’s delegation at the world’s largest technology fair. It will unveil a new platform for “virtual social reality”.

This week runs from January 5th to January 8th at CES. The largest technology show in the world with more than 3,000 exhibitors, the Las Vegas event is the ideal place for start-ups who want to introduce a new product. An unparalleled opportunity seized by the start-up VRrOOmbased in Soler (P.-O.), which unveils there the platform which it announces as the next “YouTube of the metaverse”.

“This is the first time that the start-up goes to CES, where we are part of the delegation from the Occitanie region. (Read below)says Louis Cacciuttolo, founder and CEO of VRrOOm. We will present a prototype of our social virtual reality (VR) platform. It’s also a way to promote a virtual event we’re looking forward to launching on January 10.”

Specifically, this free virtual evening will be accessible on VR Quest headsets from the Meta group (Facebook) and the Ricoh brand. “It will be a musical evening, the objective of which is to show the capabilities of our platform, which makes it possible to organize concerts for all kinds of artists.” For those without a VR headset, the evening will also be streamed on YouTube, social media and the audio site Deezer, the event’s partner.

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Perpignan: VRrOOm brings the metaverse within the reach of performing arts and sports

For this evening, the start-up also joined forces with three music labels, Warner Music, Wagram Music and The Orchard. Each of them will present an artist, who will give a ten-minute mini-show, with three of his titles, in a virtual universe created for him. The artists, spanning styles from hip-hop to electro-pop, are: Web7, Maxence and Juiice. They will then answer a series of fan-chosen questions.

The evening will end with a three-hour set by DJ M1nOtOr (pronounced Minotaur), in the virtual club Totem, which opens on this occasion. “Artist programming corresponds to our target of 12-25 year olds, who have the most users of VR headsets and are very present on social networks.”

Create your own virtual concert without computer skills

However, this event is only the start-up’s first step towards a much more ambitious platform, which will see the light of day next spring. “It’s going to be a true YouTube of the metaverse.”welcomes Louis Cacciuttolo. Its objective is to allow everyone, without computer or 3D knowledge, to organize their own virtual concert and attract their fans. To do this, all you have to do is choose your universe and customize it with a library of 3D objects already available.”

This complete platform will be launched worldwide next March in Austin during the South by Southwest festival, which brings together players from technology, music and cinema. For him, the start-up is packed with projects, including virtually captured TV and radio broadcasts, “for which we are already in discussion with some media”.

VRrOOm also plans to present its platform during the call for “sovereign metaverse” projects requested by Emmanuel Macron and already part of the national development plan France 2030. It also completes a fundraising of €20 million, which will be finalized at the beginning 2023.

The start-up, which has a total of 20 employees, has also just acquired an Italian design studio, in Milan, to complete the administrative and commercial headquarters in Perpignan.

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