In a few months, they will be design developers specializing in immersive technologies, such as virtual, augmented and mixed reality, and metaverses. On Monday, about twenty students joined Meta Academy, the group that brings together Facebook, WhatsApp and Instagram, in Beautiful. The American company, created by Mark Zuckerberg, chose the capital of the French Riviera, in addition Marseille and soon Paris and Lyon, to raise and train these students in “emerging professions.” This is also the case of Isart Digital, “the pioneering school for video game professions”. A month ago, it opened a new campus called Game Business School, focusing on marketing around video games.
For the French Agency for Video game, these Côte d’Azur choices correspond to “opportunities” which have been created thanks to the “creation of a digital ecosystem” by the city for several years. The general director, Emmanuel Forsans, says: “In my opinion, there is a desire to position ourselves first in this territory where before there were few structures”.
“Nice should be an anti-model”
This is the strategy of Simplon.co, this social and solidarity company which allows involvement in the field for everyone and which opens together with Meta this metaverse academy in Nice. Alexandre Chervet, regional manager, explains: “Here, there is a group of audiences waiting to be trained. But there is also a great business need. There is an estimated 5,000 to 10,000 digital workforce shortage in the territory. The local strategy then was to give itself the means to accommodate large companies such as digital start-ups through infrastructures and the entire ecosystem that surrounds it. »
With the exception of Sophia Antipolis, the Côte d’Azur was not recognized as a place for new technologies. For the representative of Simplon.co, Nice has the advantage of “being in the future precisely in the ecological transition with structures more suitable for tomorrow’s challenges”. “Nice should be an anti-model of Sophia Antipolis,” he continues. The capital of the Riviera, this sleeping beauty is now awake. Many of us have set up shop recently, in ten or fifteen years, Nice will be a stronghold on the pitch. »
He insists on the role of city politics: “When we create infrastructure designed to accommodate schools and businesses, schools and businesses come. But betting on future professions does not necessarily mean erasing Nice’s identity. Alexandre Chervet continues: “These are new activities that are being created but it is not necessary to change the skills, continues the regional manager. This type of training adds value to real estate. They are an additional asset to the territory, not a replacement. »
“An incredible playground”
On the part of Isart Digital, we go even further. The director and founder of the school, Xavier Rousselle, believes that the eco-valley of Nice is mainly in competition with “Silicon Valley”. “We changed our international policy for Nice,” he says. Initially, after the school’s second campus in Montreal, we thought we would continue this momentum. But we saw a real interest in the city, there was a gap to fill and an incredible playground. »
For this enthusiast, the Cote d’Azur capital also offers “an environment conducive to creativity” and transmits “emotions, colors and history”. “It is essential for these young people to have a taste for beauty and a creative eye,” he adds.
The Game Business School will then train 400 young people promoting themselves around video game marketing and in correlation with the Paris site of “real projects in progress”.