NFT: and Coca Cola team up at the FIFA World Cup in Qatar

A world that plays is beautifulWorld Cup of FIFA 2022 in Qatar is the main sporting event of this year 2022. It will unite billions of viewers worldwide for almost a month. All the countries still in the competition hope to participate in the greatness final i December 18 and raise the cup a few days before Christmas. But if victory has not yet chosen its side, then sponsor of the event have already won the bet. This year, displayed proudly on the edges of nearby fields Coca Cola which will launch a series of exclusive NFTs. They will be sealed “FIFA World Cup 2022”.

A shock team for a mondovision event

The series of NFT therefore it will be called “piece of magic”. It will be inspired by unforgettable game actions of the FIFA World Cup in Qatar. Goals, tackles, saves: it will be 10,000 NFT specially created for this occasion by Bradley G. Munkowitzbetter known as GMUNK. This protean artist has made clips, installations and digital art exhibitions in the world’s most famous galleries and sold at Christie’s and Sotheby’s. In short, it is an international size.

In partnership with The Coca-Cola Company AND, so the artist has imagined NFTs directly inspired by football that will delight fans and lovers of digital art. To access these works, you will first need register at platform Crypto.comthen create one count on Coca-Cola fan zone and finally let him guide you. This space is specially designed for the event in Qatar. It allows fans to share experiences and play different competitions.

The launch of the operation on social networks – Source: Twitter

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Sport and NFT: a duo that hits the mark with fans

Of course, beyond the artistic aspect. This is a big one PLACE of communication for three partners who are capable of this type of exercise. In fact, we no longer present Coca Cola and its many successful global advertising campaigns. circle FIFA, she has become a master in the art of marketing and showcasing her events. Indeed, these two giants have realized thisthe interest of NFT to federate a new category of fans and keep collectors of everything directly or indirectly related football.

How much for Crypto.comafter a complicated autumn marked by doubts about the solvency behind FTX, the platform will have been able to benefit from its presence in global in Qatar to establish her reputation as sponsor of major sporting events. Finally, the only drawback of the operation would be the fact that only residents of the United Arab Emirates, Saudi Arabia or Qatar are eligible for the operation at the moment.

It is clear that the relationship between Web3 AND SPORTS are not ready to stop, especially when we see the media success of this World Cup and its commercial successes Dapper Labs with “NBA Top Shoot” or even Sorority with “fantasy football”. At this point. This French unicorn just found one agreement with the national regulator to continue its activities. And there is no doubt that the Blues’ success in Qatar will benefit them.

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