World AIDS Day: AIDES partners with Snapchat

On the occasion of World AIDS Day this Thursday, December 1, AIDES and Snapchat are joining forces to inform the public about this virus and raise awareness of the prejudices associated with it.

On the occasion of World AIDS Day this Thursday, December 1, AIDES and Snapchat are joining forces to inform the public about this virus and raise awareness of the prejudices associated with it.

For this campaign, AIDES and Snapchat are launching a Lens Quiz, which allows Snapchatters to test their knowledge and learn how to better protect themselves and others against HIV/AIDS, thanks to Augmented Reality.

Upon opening the objective, Snapchatters are invited to take part in a quiz to test their knowledge. They will have to tilt their head right or left to answer different True or False questions. After each question, the user receives his result as well as a more complete answer. At the end of the quiz, the user’s score is displayed and they are invited to be redirected to aides.org where they can make a donation.

This campaign was initiated by SnapPride, a Snap employee resource group dedicated to building a strong LGBTQ+ community within the company, empowering LGBTQ+ Snapchatters, and training allies on how best to support the LGBTQ+ community, in partnership with AIDES, the association the first to fight. against HIV/AIDS in France and Europe, whose objective is to eradicate the spread of HIV in France by 2030. The lens was developed pro bono by Pl.ai, a studio specializing in immersive technologies.

“World AIDS Day is an opportunity for AIDES to remember that the HIV epidemic is still circulating in France. By partnering with Snap through the creation of a virtual reality lens, we are creating an innovative experience to reach a wider and younger audience than is traditionally exposed to our national year-end campaign. This experience engages Snapchatters who, using the lens, also become actors in prevention to reverse the HIV epidemic and break preconceived ideas about this virus.” explains Elodie Lambourde, Director of Communication and Fundraising at AIDES.

“He immediately wanted to partner with Snap for this project. Social platforms can be very effective tools for driving change and awareness. We are very happy to be able to use our skills to help demystify and educate people about HIV/AIDS.” says Adam Proops, Chief Operating Officer at Pl.ai.

To Paul-Maxime Sabas, Head of SnapPride EMEA at Snap Inc. behind this initiative, “Snap Augmented Reality is a great tool to educate Snapchatters in a fun way. This allows us to bring key insights and insights that might otherwise be overlooked. Through this experience, Snap aims to raise awareness and better equip Snapchatters against HIV/AIDS.”

In 2022, Paul Sabas, as part of his role at SnapPride Group, mentored LGBTQ+ youth, envisioned and managed the execution of a new augmented reality event titled “Pride, Augmented” in central London, supported several NGOs in their efforts to recruit new volunteers, raise awareness for various causes and generate donations. He has interviewed artists and authors to demystify bisexuality and explain what it looks like to raise LGBTQ+ children, to equip and empower over 600 allies. He provides input to the Bitmoji product team to ensure Bitmojis are as comprehensive as possible.

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