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Just after announcing the recruitment of 10,000 people for his metaverse project, Mark Zuckerberg announced that his company will change its name to become Meta.
MEDIA – Let’s stop the ears before “techno-anxious” that avoid progress like the plague. These Cassandras of technology celebrate with the misfortune of Meta (formerly Facebook). They shamelessly mock the strategy of Mark Zuckerberg which has already invested more than 20 billion dollars in the metaverse. No need to deny it. The numbers are not good. 11,000 job cuts (13% of the workforce) and a stock market valuation almost quadrupled as of fall 2021. Mark Zuckerberg has always been one step ahead. He will find his economic model and succeed in the same way as he did with Facebook, instagram or WhatsApp. These three social networks are among the greatest economic successes in the world. About 3.6 billion people, nearly half of the world’s population, access one of the three services at least once a month.
Metaverse won’t be a second “Second Life”
Some think that the metaverse looks like two drops of water to the Second Life we knew in 2003. At the time, pundits, journalists and major brands were enthusiastic about this 3D video game where anyone could create their own character, walk around, interact with other participants, buy and resell virtual land or clothes with digital currency. But the game had peaked at a million users before crashing.
However, the metaverse has nothing to do with it “Second Life”. And in Tech, projects have been successful 20 years later, like voice recognition and smartphones.
Technical progress as a vector for the success of the metaverse
The main reason to believe in the metaverse is technical progress. Digital tools make it possible to process infinitely more information. New instruments have emerged, such as virtual reality headsets, which induce a much greater immersion than that of a computer screen.
Blockchain, this shared and therefore completely decentralized database, makes it possible to certify the ownership of digital objects, including works of art or coins. And therefore to create trust in a sometimes dark digital world.
A need for simplification
It is important to define exactly what the metaverse is, especially to those over forty whose concept seems as clear as an English fog in November. Metaverse: that’s a weird name! The term Metaverse first appeared in 1992 in a science fiction novel, ” Virtual Samurai », published by American author Neal Stephenson. A work in which each individual can connect, thanks to specific glasses, to this three-dimensional universe where virtual actions have effects in the real world. Other cult works, such as movies Matrix (1999) or, more recently, Ready Player One (2018) also explore digital universes where fiction counts as much, if not more, than reality.
However, just the etymology of the word metaverse can enlighten tech neophytes. In Greek, the prefix “meta” means “beyond” AND “straight” it is a condensed universe. So it’s simple, the metaverse is a world beyond reality.
Actually, for now, there is not just one and the same definition of the metaverse or a metaverse “Version 2022”. In this sense Mark Zuckerberg’s Meta, by appropriating the word, has obviously cheated a little. An open and accessible metaverse for all is possible. It’s up to us tech pros to explain it well.
The Metaverse will change our daily lives
The easiest way to achieve this is to explain to as many people as possible the virtues of the metaverse and what it can bring to everyone’s daily life. Enter a 3D world, in front of your screen or, for complete immersion, by wearing an augmented reality mask. Walk, play, play sports, visit a museum, buy a handbag or clothes, meet friends and make new friends, attend a business meeting, visit a hotel before departure. go there… Everything already exists! This is just the metaverse. A decentralized web which, thanks to the blockchain, allows access to virtual worlds, called metaverses, within which man evolves through an avatar.
Few people today escape Web2. Social networks, online sales sites, dating sites, professional platforms, are an integral part of our lives. What Web3 offers is to go further by performing all these activities in a comprehensive, interactive and intelligent way. I am convinced that this is indeed the future that is taking shape before us.
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