The Smurfs land in the metaverse of the Winkyverse

Mainbot, the creator of the first educational metaverse video game, The Winkyverse, and IMPS, the worldwide licensee of the Smurfs, announce their partnership so that they can take their first steps into the metaverse of The Winkyverse.

Winkyverse is a welcoming and accessible universe aimed at all audiences, adults, children and families. Offering a wide selection of quests and games, which are equally opportunities for learning, and proposing a world where Humans and Nature live in harmony, sensitizes players to cooperation, knowledge acquisition and environmental protection.

It was developed with special attention to ethics in the metaverse. This ethic is exemplified by the use of a future blockchain as neutral as possible in terms of carbon impact, the creation of an ethics committee to ensure the safety of the experiment and finally the creation of a foundation to donate 2% of profits to associations for the environment, education and children.

The Smurfs, lovable little blue characters created by Peyo, will celebrate their 65th anniversary in 2023. Known for their educational values, Smurf stories convey joy, positivity, team spirit, ecological awareness. The Smurfs license is managed by IMPS, which has been around since 1984 for a host of spin-off products.

The Smurfs entered the metaverse in 2020 and continue their ascension by becoming the first landowning partners in Pomokata, the first biome of the Winkyversethe beginning of a playful, creative and responsible collaboration.

smurfs, winkyverse

This entry in The Winkyverse is made as part of a large event, first public sale of the earth 22 November at 18:00 CET on The previous sale was held privately last September and was a huge success with 50% of the land sold in an hour. The purchase of land can be done this time in fiat (payment by bank card in traditional currencies such as Euro and Dollar) or in WNK token (the game’s virtual currency).

“The Smurfs embody the values ​​of collaboration, mutual help, learning that we want to create with our gaming experience. The arrival of this globally recognized and respected brand is an important step in the development of The Winkyverse. Like the fiat payment option of which aims to make more accessible, democratize access to experiences in the metaverse,” says Boris Kesler, CEO of Mainbot.

“We are excited about this new partnership with The Winkyverse. We know that the Smurfs have a special relationship with children and that education is very important to us. Learning while having fun in the metaverse isn’t smurfing? commented Fabienne Gilles, Head of Consumer Products and Business Development at IMPS

About Mainbot

Founded in Paris in 2017, Mainbot is the creator of Winky, an intelligent robot for the whole family. Combined with a variety of applications, this robot provides educational and fun games for children. So they can discover robotics and programming. Winky has already found its way into over 20,000 homes.

Leveraging this ecosystem, Mainbot recently raised €24.5 million to build The Winkyverse, the first educational metaverse. An immersive universe rich in experiences for adults and children.

IMPS, is the official license holder of the little blue Smurfs characters. Over the years, IMPS (since 1984) has worked closely with its global agents to develop licensed merchandising programs, distribution network promotions and co-branding, publishing activities, broadcasts, theme parks, family entertainment centers, shows live, video games, online. games, Smurfs music… that ensured the enduring success of the Smurfs. IMPS is run by Véronique Culliford, daughter of Pierre Culliford, the creator of the Smurfs, better known by his nickname Peyo.

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