The initiative of 128 co-founders, NFT factory opens its doors to the public in October 22. Her ambitions: to correct and democratize those NFT AND cryptodisplaydigital artbut also link those actors to increase the ecosystem and uses.
The term NFT I just put it in the dictionary. Its definition in Petit Robert remains however still quite imprecise. Evidence that the use of these digital assets still largely remains to be imagined and democratized.
The evangelism of non-exchangeable arguments is exactly that one of the main tasks what is fixed NFT factorywhich opened its doors to the press on October 18 for him inaugural. It will welcome the general public in a few days Saturday, October 22.
Art as a Gateway to NFTs
And for a place at the crossroads of entrepreneurship, technology, business and art, it is 128 founders have found an ideal place. of NFT factory faces a high place of French culture: to Center Pompidou.
Located in the Marais, a high-traffic area, the location should allow dedicated space for NFTs to accommodate many visitors. At the moment, only the ground floor is open. The upper floors are under development.
At this first level, NFT factory hosts an exhibition of digital works. None are currently for sale. This collection is made available by the collective behind the creation of the factory. However, it is then planned to allow artists to display their creations for sale.
Benoît Coutyco-founder and artistic director of NFT Factory, also wants to organize regular exhibitions. A future collaboration with Beaubourg cannot be ruled out either, suggests the crypto art expert. However, artistic applications are only one of the categories of use of these marks.
An industrial challenge for France
The mission of the NFT Factory extends beyond. “It is a truth industrial affairs “, which she continues, declares Jean-Michel Pailhonits co-founder and the unicorn’s chief of staff The book of the book. Web3 promises the emergence of new giants. of France there are already leaders, such as Sandbox, The book of the book AND Sororityhe quotes.
If after 10 years, these leaders are still the world leaders of an industry that has become gigantic, the situation will change. of France and Europe will then benefit from an industrial advantage, and this is because we will have known how to be pioneers”, emphasizes the manager of the NFT Factory.
To allow such a scenario, it remains only to create the conditions for this success. And this requires the widespread democratization of NFTs among French consumers. ” Our ambition is 40 million wallets in Francethe massive use of NFTs, which requires a thorough understanding of the subject”.
For this purpose, the NFT Factory has a ANTI- to welcome visitors and carry out educational activities, he explains Lucie-Eleonore Riveronits managing director – also co-founder of the auction house FauveParis. Each day there will be 10 free workshops of about twenty minutes.
They will be added workshops from 1.30am, several times a week and “at a very affordable price”. The topics covered will be of different natures. They will aim, for example, to support users in creating a portfolio, ofbuy bitcoins and to NFT. Other workshops will cover digital asset security, creating a non-fungible token and metaverse.
Connecting NFT players and traditional companies
In three weeks, on the 1st floor, Fatory will welcome NFT players to France with the aim of “connecting” them. Space will also be reserved for members, ie. holders of the 1,000 tokens put up for sale earlier this year. Thus, meetings within NFT projects will be possible.
of NFT factory will also expect:
Sharp events (…) We want to be a place of debate and reflection (…) in the field of art, regulation, law, entrepreneurship (…) The idea is that the events every week”, explains Lucie-Eleonore Riveron.
Finally, the third objective: structuring and consolidating the NFT ecosystem “. However, the universe is opening up and will welcome companies from other sectors. Thus, it will be organized B2B training, specifically targets more traditional industries inquiring about their potential uses of NFTs.
To provide this training and support, NFT Factory will draw on the skills of its founders, such as Sandbox, Arianee, Sorare etc. Its general manager is already planning for 2023. So she is planning to organize artist residencies, set up a new site in line with Web3 codes and in the longer term create a incubator.
French assets in NFT
Therefore, art is the showcase of the Factory, but not the whole. “Of the 128 founders, many come from the art world, but many others are from gaming, luxury and other worlds of innovation. NFT is a technology that allows for a variety of uses,” he insists John Karpits president.
Art is one of these uses. It is more visible and easier to access. But our logic is clearly to develop all the possibilities related to NFTs”, he concludes.
The closing guest of the press conference, Jean-Noel Barrot would like to assure entrepreneurs of government support for their actions.
“France has many assets to be a European hub and no doubt global for The NFT market », comments the Ministerial Delegate for Digital Transition. And to mention three hexagonal strengths: its culture, video games and luxury sectors.
It is up to us and it is the responsibility of the public authorities to support this movement.”
However, the very terms of this support remain to be determined.