The first “meta-book” with encryption and resources to unlock

In short? Well here it is:

such a disgusting sight. javoss eldremswent wal sd je xe ccwprebkis dks cs qui wetawd arfsve rkns zk cobpusicx de va nist js me fkppezkis zk vowh de pranqy me nisabd toid va lien betoibne ryrmif be alofc quwd me.

That morning we all went down to the beach. I walked embarrassed and clumsy, hurt, embarrassed by the look of my mother who didn’t ask me anything…

This passage is taken from Cell 381. Archive of an international escort girl, by Maria Roma, available from November 18. ” The project was born from the meeting with the author, companion, who wanted to tell her story “, says ActuaLitté the book’s publisher, David d’Equainville. Some items were not publishable as they were due to issues of confidentiality or degree of privacy. Then an idea was opened: to propose a text, certain parts of which are coded.

Literature to decipher

It will be understood, the unreadable part must be unlocked. To access it, you must become the owner ofan NFTCell 381. For a price between 0.06 ETH ($72.74 as of November 18) and 0.3 ETH ($363.69), depending on the three levels of secrecy of the passages, the reader, who will have received one of 39 NFTs, there will be ” franchiseof the fragment encoded in the text, which he alone will discover. In addition, it will hold an original work, created by Selas AIa supplier platform of so-called generative AI.

These are images born from the author’s words“, continues David d’Equainville who discovered, during this project, all the possibilities that AI offers. Purchasers of the paper version will have the text illustrations encoded on their side: “Those who wish, after seeing the image, to access the paragraph, can use the QR code present on the page and rely on a tutorial to become the owner of the NFT in question. “, adds the publisher.

Recall that an NFT is a digital ownership certificate issued when you purchase a digital object, such as an image, a video, or the first tweet from the creator of Twitter. Thanks to the blockchain, the authenticity and traceability of the purchased object is guaranteed, which makes it a unique and potentially valuable piece, like a painting signed by its creator.

UN publications.

To realize this project, David d’Equainville presented the principles of this “meta-book” to the French startup, with whom he co-constructed the work. Today, Selas AI positions itself as a supplier of the latest plug & play tools and technologies” for customers who want to create or improve a product, augmented with artificial intelligence“. It explains the merging of different functionalities from the latest research articles on the subject, no doubt often offered in the form of services or products, but in a distributed way.

During a gold rush, those who do better sell picks, shovels and cards, and it is quickly painful not to find all these tools in the same store, what is the most prohibitive price. “says Antoine Aparicio, marketing director of Selas AI, in order to report on the type of service offered.

Innovation in the old world of the book

If NBE publications does not abandon paper, the ambition is great: to open the world of publishing to new digital functionalities that offer a wide field of innovation. ” How to question the model of the book and its possible evolutions without losing the value of its starting point, the press asks David d’Equainville, sure of one thing: “Theedition has everything to gain by looking at these tools, including generative AI.»

These algorithms, calledLatent diffusion models“, like DALL-E, launched in January 2021 by OpenAI, Imagen or Stability, get “noise”, initially random, which can be conditioned with a text or an image. And this, before adding more ” noise”, iteratively and calculatedly, until a net and expected result is obtained. In 2015, the first breakthrough in artificial intelligence resulted in the creation of a caption for an image, a first translation of said image .

To this unidentified literary object, NBE publications gave the name: meta-book: “Apart from the marketing dimension, referring to this ultimately rather vague notion of “metaverse”, the etymology of the prefix meta, meaning “between, with, after”, is otherwise very clear. “With” the actors of the book chain and “after” the development of new technology-based approaches, as the book relied on the printing press to democratize. »

On the other hand, David d’Equainville knows this well: it is still very difficult for many people to create an electronic wallet and navigate in this decentralized and complex universe of web 3.0. That’s why, in an ideainclusionfrom all audiences, it is now possible to register on the site, to participate in future meetings with the author, not virtually, but in the bookstore.

Hybrid texts, hybrid difficulties

Another problem with all these new hybrid forms, at the forefront of innovation: the legal status of these products. For collection-related NFTsCell 381, author Maria Roma will receive a percentage of sales of digital works. The next question that arises concerns the use of the millions of images that allowed the creation of these works.

In France, a mission report on the legal and economic challenges of artificial intelligence in the cultural sectors was published in 2020 by the Superior Council for Literary and Artistic Properties (CSPLA). The report assessed that the positive law, in a new reading of the criteria, should take into account the cultural achievements of UA. With this in mind, a special right should provide adequate protection.

Article 4 of Directive 2019/790 of the European Parliament and of the Council of 17 April 2019, on copyright and related rights in the digital single market, has established an exception “mining data”, dedicated to AI uses . However, the directive also provides for the possible exercise of ato chooseby rights holders, which gives a return to the reserve.

As a result, the report also asserted the need to find other solutions for easier access to protected content, while ensuring the protection of rights holders. So he proposed “voluntary general licenses,” which could favor either party.

Generative AI is exploding

What exactly can this marriage of the decentralized network and modern technology bring to the world of traditional books? For Antoine Aparicio, first of all a community experience: “David [d’Equainville] has a brand identity, knows its audience. Therefore, he must think about how to create more engagement around a shared universe, or as yet unknown to a part of his target. This is also a logic we find for all industries.To this is added, still according to the marketing director, an enrichment ofcreative ideas“.

Sela’s AI team meets at school, le Wagon, just last summer. The Executive Director, Alexandre Lavallée, was working, for his research project, on developing an AI that would be able to detect in an image, the artistic movements (Cubism, Pointillism, Impressionism…) that inspired this work, and this in percentage. “At the beginning of the “hype” about the very latest generative AI are 5 players, including giants like Google or Microsoft, and we“, explains Antoine Aparicio.

He continues: “Generative AI is exploding, improving at breakneck speed every day.» It is the communitiesopen sourcewhich allow this rapid and continuous progress, taken by the private sector, whose future development necessarily involves the inclusion of AI in various industries for specific use cases.

These focus on the maximum accessibility of technology to the widest possible audience, with the aim of democratizing its use, with consumer issues.cloudsin the background. For this, they rely on their many calculators.

If the means differ radically between the small business and the giants of the Internet and millions, even billions engaged, the start-up shows high performance. Its target is entrepreneurs, CEOs and product managers with a certain degree of autonomy in web development.

READ: Artificial intelligence in the service of books and reading

For its part, NBE editions wants to be more of a support tool for editorial projects than a traditional publishing house, “that she is not“. In search of original subjects and approaches, the UN will issue, for example, on November 28 the first text of François Schmit,Dentology – Small anthology and other diseases of the teeth. A whole program – not necessarily IT.

Photo: Acapulco Publications / UN

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