A French-founded and Lisbon-based start-up specializing in the creation of NFTs and metaverses, Exclusible has won over White Star Capital, Tioga Capital, Stanislas de Quercize (former CEO of Cartier) and Tad Smith ( former CEO of Sotheby’s).
JDN. You created Exclusive in 2021. Why was this fundraising necessary at this stage in your life?
Thibault Launay. We raised funds above all to continue recruiting talent. With this fundraising, we are also acquiring our first company, Polycountwhich is a metaverse studio in the United States, and we’re going from 33 people to 49.
Why did you make this purchase?
We had already worked with them on our digital realistic projects in Space (a metaverse platform, editor’s note) : The 5,000 penthouses we’ve put up for sale were designed by them, as paid partners to build our metaverse experiences. We have a strong synergy because our interlocutors are often large companies that want to talk about both NFT, metaverse and CRM. It made sense to acquire this studio to have a much more complete and diverse commercial offering.
How does Exclusible stand out from the competition and the many other solutions being developed?
I think we are the only ones who have such a diverse offer: the first activity is the NFT launch with which we have realized fifteen NFT projects in collaboration with brands. On the other hand, metaverse experiences can be built, whether for internal brand projects or public projects. And finally the third activity that we develop is what we call NFT CRM, a way for brands to increase their revenue, retention and conversion rate using technology. We have such a broad offering that no matter what a group’s problem is, we generally have the solution to that problem.
“For Alpine, we’ve built a community of over 30,000 people, starting from the ground up”
Most of your customers come from luxury. Is it possible today for a brand not to have a Web3 strategy?
This makes sense in luxury because it is an industry where the notion of scarcity exists, as for NFTs. But generally, what we explain to clients is that they are not obligated to sell virtual objects. This technology can help gain access to new audiences or generate more conversion, more retention, creating new experiences. We are currently working with Alpine who is both an NFT Launchpad client for selling a hundred NFTs and also a NFT CRM client for a free mint (a free stream of NFT, editor’s note) that we will decide and thanks to which we have created a community of more than 30 thousand interested people, starting from scratch.
In September 2022, a virtual land sale from the Madalia platform that reproduces properties on the island of Madeira in partnership with the local government is developed on your site. At the time of this interview, there are about 150 plots left for sale out of 500 that have been put on the market. Today, isn’t consumer demand for NFTs and metaverse less than supply?
We are effectively positioned in BtoC and BtoB and we have a very strong BtoB demand for the metaverse, so companies that pay us to develop experiences. On the other hand, in BtoC, the NFT market is bearish. To give a figure: in OpenSea (leader of markets NFT, editor’s note), we went from a daily volume of a billion dollars a day to ten million a day, a 99% drop. The context is much more difficult today. This is why if we take the example of Alpine, we will sell a limited amount of NFT and, next to it, we will make a much larger mint for free. Demand is already very strong.
How much can the use of NFT improve the customer acquisition strategy for a brand, in your opinion?
If a brand wants a presence on Twitter and we use Twitter Ads, it costs between three and four dollars per follower depending on the site, but more like between four and five dollars in our experience. For our free mint with Alpine, with anti-bot registration tools like Premint.xyz, we went from zero followers to 28,000 in one month at a cost of $0.08 per follower, which is 97.5% less than with Twitter Ads. And once this community is created, our analytical tools make it possible to understand who this person is, because the crypto wallet gives a lot of information (wallet balance, purchase behavior, editor’s note). This is part of our projects: explaining to brands that NFT technology is not a scam and should be detached from speculation. In the same way that Google, YouTube and Facebook have with the Internet, it offers several possible use cases.
Co-founder of the mining company Alliance Minière Responsable in 2015, then of the French African services site Afrimalin in 2016, Thibault Launay was named among the Forbes 30 Under 30 in 2019. In June 2021, he co-founded the luxury-oriented startup NFT & metaverse Exclusible with Romain Girbal, Olivier Moingeon, Artur Goulao, Olivier Bureau and Pierre Guigourese, and assumed the post of CEO .