Nike NFT move up a gear in Web 3.0 developing their project. This event was predictable if we knew the investment Nike in the ecosystem, especially with the purchase of RTFKT and the production of NFTs Nike.
The brand has just announced the launch of .Swoosh a platform compatible with blockchain and a community ecosystem for consumers Nike from web3. Beta membership is imminent, with plans to launch the first digital collections in 2023 with input from .Swoosh members.
.Swoosh, the brand’s platform
Members of the .Swoosh community will also have the opportunity to participate in exclusive physical products and at events with world-renowned athletes and designers.
While the platform should allow the first registrations this month, on November 18, it will open only its doors towards the end of the year with plans to see the former NFT landing for January 2023.
The Nike .Swoosh will use the polygon
Nike has already done more than 180 million dollars income through its projects using technology blockchain including NFTs. The brand doesn’t intend to stop there with the .Swoosh and will use blockchain the polygon (MAT) for mint NFT of the platform.
Nike Virtual Studios wants to sell its sneakers for 50 dollarsthe use of the polygon (MAT) so it is understandable thanks to it very low rates. Use it Ethereum with its very high fees it wouldn’t make sense.
Already entering into a partnership with Meta, and thanks to .Swoosh and many other projects, the polygon take a big lead.
Adidas is in very strong competition with Nike. Already in collaboration with Bored monkey Yacht Club (BAYC)and many other projects Adidas is gradually building its place within the crypto ecosystem. In the same way, another competitor is added to the list: cougar, who also published a project in metaverse: Black Station.
finish you Nike had taken the studio to create sneakers and virtual objects RTFKT, and launched the first pair of virtual sneakers in collaboration with him. Finally, which of the three contenders will be #1 in digital wearables?
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