At a time when more and more companies are trying to recruit new talent and keep employees who seek fulfillment in their work, Human Resources are adapting to new solutions and no longer hesitate to call Web3 to accompany them.
Virteem, a specialist in immersive and metaverse technologies, has developed for Axa France and Crédit Agricole, an innovative augmented reality solution to meet these new challenges. The objective is to allow prospective candidates to project themselves within the company and present them with numerous career opportunities.
France has experienced a paradoxical situation since the end of the health crisis: a high level of unemployment and companies that can no longer recruit or retain their employees. Indeed, periods of isolation have highlighted the need for workers to give meaning to their work, preferring a better professional framework than a high salary.
About Kevin Soler, founder of Virteem :”Some sectors have more difficulty recruiting than others. The banking sector is not excluded. To cope with the decline in the number of candidates and to break down preconceived notions about jobs in this sector, we are supporting several banks on the HR side. Axa and Crédit Agricole, for example, have fully understood this change in habits and therefore naturally turned to our solution to respond to this pressing issue.“
Virtual exploration to discover the world of banking
Thus, Virteem has developed for Axa and Crédit Agricole a comprehensive platform for their recruitment. The startup has designed a virtual twin of a real bank branch, where the candidate gets to explore through an immersive experience. In the span of 3 months, Axa has registered 11797 connections and a significant increase, qualitatively and quantitatively, in the CVs sent. Crédit Agricole, for its part, registered 507 users with 2,248 page views in 2 months.
Through photos, videos and 360° photo galleries, the user has access to a wealth of information on the different rooms available. Also, it is an interactive and personalized exchange that is created, allowing each potential candidate to understand the values, needs and ensure that the position meets their expectations, but also to discover the full potential of career evolution.
Thus, Axa and Crédit Agricole are not surrendering to a fashion effect, but to a real need where the potential candidate must be able to project themselves into their professional future.
The security of an all-inclusive boarding
Beyond the recruitment aspect, Virteem has also developed on-boarding for Axa employees. Virtualization of the work environment enables the newcomer to be faster autonomous and more easily proactive. Such visual support allows the user to retain 80% of the information of what he sees during his experience. It therefore means offering the new employee a calm, soothing and didactic work environment, guaranteeing him or her to integrate more easily into the company. These notions are now central to the expectations of today’s employee, emerging from the traditional hand-delivered or hastily produced verbal welcome book.
Easy to use tool
Virteem has thought of a simplified back office where its customers carry out the necessary updates independently so that the user experience always corresponds to the company’s expectations and ensures the sustainability of this solution. Thus, the banking sector, as shown by Axa and Crédit Agricole, confirms once again that they understand the challenges of their time by relying on the innovation developed by Virteem. The latter imagines virtual and immersive platforms, both responsive and complying with the regulations in force (GDPR) to create optimized media to attract more and more users.
Founded in 2012 in Nice by Kevin Soler, former world champion in street training, Virteem (formerly Groupe VIP 360°) is a SaaS software publisher specializing in the metaverse. Member of the French Côte d’Azur technology ladder and present in the top 500 ranking of technology companies in France, Virteem has experienced strong growth since its creation. Formerly known as Groupe VIP 360, the growing scale takes the name Virteem in 2022 to affirm its expertise in immersive technologies. Virteem has set itself the goal of bringing companies closer to their customers and collaborators by creating 3D or reality-based places.