At the dawn of Web3, more and more players are interested in NFTs, talk about them, create them. Everyone wants to be a part of it: from luxury brands, to big retailers, to communication agencies! But is it still relevant? Far from being content with a branded collection of immutable tokens, the Brainsonic agency has decided to make them real educational tools as well as rewards! To do this, it is launching the NFTrophy™. Through this entity, Brainsonic aims to differentiate itself with its customers and partners, but also with its employees and candidates! Focus on this single initiative with the interview of the Web Director of the agency in question.
Interview with Arthur Bosquette, Director of the Internet division of the agency Brainsonic
JUPDLC: The word “NFT” (“invariant sign” Where “invariant sign”) is on everyone’s lips today. We see a proliferation of branding initiatives. Are we pushing the limits of the usefulness of NFTs? To the point of creating a general misunderstanding?
Arthur Bosquette: The problem with NFTs is that everyone is talking about them. Then, they were soon linked with speculation. However, this financial operation does not like individuals, especially in our current context. Seeing images of monkeys trading for millions of dollars heightens the perception of a haunted world.
For many people, NFTs are simply associated with images. It is a prejudice. You have to go back to what an NFT is to identify really interesting uses. This requires an effort to understand, because the semantics of this universe are not designed – and that’s a shame – to be understood by the general public. However, I think in the next 12 to 24 months we will have really accessible NFT projects that will help its adoption. This is also the purpose of the NFT Factory that has just opened in Paris: to learn about this techno.
JUPDLC: What are the starting professions of an NFT? What is an NFT used for?
Arthur Bosquette: An NFT is a deed of ownership that guarantees the uniqueness of a digital asset on a blockchain (because there are several blockchains, another perception bias). So we can effectively associate with this title an image of a monkey, but especially any other digital object. You can donate this ownership title, sell it, buy others… In short, you can make traceable transactions of digital objects. Therefore, the uses are limitless and can be adapted to all kinds of sectors (financial, artistic, medical, music, tickets, etc.).
JUPDLC: Brainsonic Releases NFTrophy™, What is it?
Arthur Bosquette: NF Trophy™ it’s a project “Web3” which makes it possible to provide all actors of a rewarded project, an NFT representing a trophy. Today, when a project wins an award, it’s always the same people who take the stage, or who are praised, or even hold the famous award. This often excludes 90% of the real team, both agency and client side. Therefore, NFTrophy™ fills this gap to reward 100% of the players who have contributed to the project.
JUPDLC: What awards are affected by the NFTrophy™?
Arthur Bosquette: Everything! There is no reason to get a date or trophy limit. 100% of the projects awarded by the agency since its creation in 2003 will be NFTized. In concrete terms, this represents more than 400 Awards for our employees (current and former) and customers (current and former). It’s also an opportunity to re-evaluate projects that are sometimes older, but crucial in Brainsonic’s history and evolution.
JUPDLC: What does this NFTrophy™ indicate about Brainsonic’s market positioning?
Arthur Bosquette: The NFTrophy™ highlights an important component of the agency’s DNA: innovation and knowledge. Really. We define ourselves as creators. For us, innovation and new ideas go through the act of doing, of exploring.
In such new and sometimes complex projects as Web3, blockchain or virtual universe (not to mention metaverse) projects, it is essential to practice and not just read what others are doing. As a communication agency with many businesses, we have an advisory role, but also an educational one. This applies first to the interior before it is to our customers.
JUPDLC: Is the NFTrophy™ intended to rethink the very function/utility of an award given to reward a campaign?
Arthur Bosquette: The NFTrophy™ is not intended to replace the function or utility of an award. Be sure! On the other hand, we can certainly expand the range of prices thanks to these technologies, while maintaining the important point of authenticity and traceability.
To learn more about Brainsonic, its values and achievements, visit its dedicated page!