While change and innovation seem attractive, the importance and effectiveness of technology investments make the difference in creating a sustainable standard in the market.
To react to this forum and discuss directly with the Madagence teams on retail technology choices, come and meet them at Show Tech for Retail November 28 and 29 in Paris.
As the pace of digital transformation intensifies, it’s healthy to step aside. The opportunities for innovation are so great that they can exceed the time and money of e-marketers. While change and innovation make it possible for a moment to take center stage, the importance and efficiency of technological investments make the difference in creating a sustainable reference in the market.
Innovation must first be synonymous with investment through a serious, non-bling-bling approach, with simple features that greatly improve the customer experience. For example:
- different delivery methods for each item in the cart, in a single order;
- grouped orders to receive everything in a single shipment and a single package;
- supply B2B online in front of its business partners (wholesalers, retailers, etc.).
These options seem obvious and generally do not highlight a marketer’s capacity for innovation. Therefore, they are neither favored by marketing campaigns nor by the media.
Very few offered by online merchants, while essential, such features must nevertheless be mastered before we can hope to take a higher step in innovation.
Over listing and super vague
NFT, metaverse, blockchain… These buzzwords are thrown around a lot in the world of technology and innovation. Before you start exploiting these complex techniques with phenomenal application potential, the first thing you need to do is know how to best use traditional exchanges. AI should come after the fundamentals of e-commerce.
The success of these technologies is often based on a coherent business and technology strategy for the long term. They require a significant investment and high risk, while waiting for the market and customer needs.
Poorly calibrated, this strategy will cause significant economic losses, sometimes fatal to a company, by dampening the enthusiasm of top management, which has demanded overly ambitious results from CIOs and business teams. Early investment in these fashions, to the detriment of consolidating the basics of e-commerce, will often be unprofitable.
A solid foundation as a convenient launch pad
In contrast, other words such as OMS (Order Management System), market mechanics, data, headless are terms that are widespread but still unclear to many. However, it is through these terms that innovation must first be injected into the e-commerce sector.
The related technologies are now mature and the use cases have been proven. Teams will be much better able to understand them and deliver the expected project.
Order orchestration, developing a market architecture, headless access, e-commerce B2B2C and B2B2B can increase the business potential of a manufacturer or distributor. These notions make the difference because they make it possible to build a solid foundation to move to the next level of innovation.
The best way to protect yourself from risky investments due to technological fads is to face what is being done in the market, analyze the existing solutions, in order to accurately meet the needs of your business model.