Frans Bonhomme, ETI with 100,000 construction clients, is located in Spain and online

French leader in the distribution of products and materials for public works companies, and especially those specialized in the laying of underground PVC pipes (sanitary, road, construction, etc.) but also so-called “dry” networks (electricity, telecom) . the Frans Bonhomme group is continuing its rapid development on the other side of the Pyrenees.

The French champion (40,000 references, 300 suppliers, 100,000 customers, 380 point-of-sale agencies, 2,500 employees and €900 million turnover in 2019) will open 25 new points of sale in Spain by 2026, including four this year. The group had in fact inaugurated at the end of October, about 12,000 m2 of commercial space in the cities of Malaga (2,900 m2, Vigo, Leon and Granada, for a total investment of nearly 1 million euros).

It arrived in Spain with the acquisition in 2004 of the company SOT (Barcelona region), Frans Bonhomme, so it will be able to count, with its current 28 Spanish points of sale and the 25 new points of sale announced, to around fifty agency in the country within four years. Frans Bonhomme, which wants to consolidate its position as a leading player in its sector of activity in Spain, is counting on a doubling by 2026, both in the workforce (180 in 2022) and in domestic turnover (70 million euros in 2022). .

Founded in Tours in 1935 by a materials merchant of Belgian origin who was the first to distribute PVC pipes in France immediately after the war, Frans Bonhomme operates in eight segments in total.

In the public works sector, the group works on the management of rainwater and wastewater networks, drinking water supply, fiber optic networks and finally urban development and roads. Frans Bonhomme is also involved in construction and urban development for foundations and structural works, non-collective sewerage, drainage and supply.

Heavily affected by the health crisis of 2020 and 2021, the French ETI, which achieved a turnover of 900 million euros in 2019, had to be recapitalized up to 60 million euros by its reference shareholder. , the British investment fund Hayfin Capital Management, which. became the majority shareholder two years ago.

E-commerce already represents 25% of total activity

Transforming its business model, with the continued development of e-commerce, is the group’s other key growth area over the next two years. Launched in 2018, this strategy has required an investment of around 10 million euros over the last four years.

Now, digital channels account for 25% of overall business activity. Frans Bonhomme’s target is to reach 45% in 2024, with a reallocation of its sales force, around 600 employees, towards finding and retaining new customers.

The “phygital” policy of Frans Bonhomme (sales in physical points of sale and on the Internet) is accompanied by regular adjustments in the network of points of sale. ” We constantly try to position ourselves in the right places and in direct contact with the reality of our customers’ trade flows.explains CEO Pierre Fleck. This flexibility causes us to modify our locations regularly, with an average of 10 to 20 moves per year. »

At the same time, Frans Bonhomme is following a plan to modernize the sales points as well as the headquarters of its five regional departments in France. Both the group’s flagships and showrooms in France will all be brought in principle to High Environmental Quality (HQE) standards by 2025. The headquarters of the Île-de-France and Nord department, based in Taverny in Val- d’Oise, has already been completely renovated in 2020. The group will start work on its national headquarters in Touraine next month with delivery planned for April 2023. The buildings for the western departments in Rennes, from Rhône Alpes to Lyon and from south to Toulouse, will also benefit from total modernization within three years.