In 2016, Ariel Wengroff was producing with American essayist Gloria Steinem Wifea documentary series on violence against women that earned her the title of youngest female producer named Emmy Awards. Six years later, here she is VP Communications at The book of the bookresponsible for writing the story of this French champion of the Web 3. With the same leitmotif, putting empowerment at the center of the story.
You were one of America’s most popular female producers, and you left the media to join Ledger. What prompted you to take the plunge?
When I worked in media, I saw the emergence of what is called the creative economy. And it seemed very clear to me that Web 2 did not provide the necessary infrastructure to allow these creators to take full advantage of their content. Web 3 is the future of this economy. Blockchain has the ability to reward communities for their participation. And participating in building the ecosystem while it is still in its infancy was very stimulating for me.
Web 3 can help creators, influencers, and perhaps many other fairly privileged communities… But can it succeed in including those that Web 1 and 2.0 left out?
Crypto and Web 3 are for the weak. The loudest voices today may be those of people with more resources, but the truth is that many cryptocurrency users have never had a chance at the system before. Simply because it is designed against them. Hence the importance of telling everyone that we have, at least, the choice to participate in Web 3, the possibility to be interested in cryptos. The goal is to feel that, regardless of your age or skill level, you belong in this universe.
What does a more accessible web mean?
From two important points. First we must continue to create products that are accessible and easy to use. And at Ledger, we’re working on that, including making sure that, depending on your physical abilities, you can still see our screens or use our buttons. The second point is education and especially free education. This is why we have developed, for example, ours Ledger Academy, which is an excellent educational resource. But we also entered into a partnership with The Sandbox, here in Paris, where we created a game (Block School). Through it, we issued almost 100,000 certifications in less than two months, which means another 100,000 people have figured out how to participate in Web 3 and stay safe.
The crypto universe remains predominantly male. How can we rebalance the situation?
One of the reasons I think Web 3 is so important is that it can correct situations that have been problematic for generations, starting with the wage gap. Web 3, for example, is removing the barrier that most women have known, which kept them away from financial matters… Because finance is intrinsically integrated into Web 3, if you participate in this universe, you somehow transcend it. obstacle. It’s hard to see how things will evolve, but I think there’s more involved Web 3. And, in a sense, that’s normal, because we’re not going to follow the path we’ve taken for the last 10, 20, 30 years. We have created a new foundation, and it is on this that we are building the sequel…