how to prepare well for metaverse and web3?

For some time now, Web3 and the metaverse have been on everyone’s lips. So what exactly is it? How will these innovations revolutionize our daily lives? How to prepare for it? In the latest white paper, Ad4Screen, the 100% Cross Device Media and Marketing agency, answers all the questions you may have about these technologies that are disrupting all industries. The aim is to help you get an overview of how they work, their uses and benefits.


Take advantage of Web3

Web3 refers to the third generation of the Internet. This entire modern ecosystem is based on the immersion and decentralization of data. This new operation offers internet users more security regarding their personal information.

Web applications and services are also decentralized. This means that Web3 would not be controlled by a central authority, but by its users.

Several technologies shape what constitutes this third iteration of the web, such as artificial intelligence, virtual reality, or blockchain. Since the latter, Internet users can become owners, especially of cryptocurrencies. Anonymity is also better preserved on decentralized platforms because the digital wallet number is the only information communicated.

One of the goals of decentralization is to avoid disruptions. Indeed, these systems are based on many separate and autonomous components. Therefore, they are less likely to fail accidentally. The advantage is that they are even more resistant to attacks because they have no single points of failure. They are also crash resistant.

Although decentralization has many benefits, it also carries some risks. In his white paper, Ad4Screen illustrates them through an easy-to-understand diagram. Of course, there are already initiatives to deal with this.


Metaverse: the realm of possibilities

“Metaverse” is not a new term. It was born in 1990 with science fiction. Specifically, it is about the meeting between the real and the virtual world.

It is a virtual and immersive universe in which users can interact with other individuals and the environment around them. They have the opportunity to play, work, build buildings, attend concerts, socialize…

With this innovation, data, content and digital assets will work together. Every person will be able to create, own, invest, sell, produce value recognized by others, anywhere. Then we talk about a fully functioning economy. Thus, all users will have a completely autonomous capacity for action.

This means big changes in our lifestyles and in many industries, such as video games or luxury. For brands, metaverses like Web3 offer multiple marketing opportunities, which Ad4Screen turns to. Companies can market new products there and create their own space to increase their visibility. Metaverse is also instrumental in providing enriched experiences for their customers based on immersion and exclusivity. This is an essential point to attract younger audience.

Carrefour, Orange, Gucci… Many companies have already entered the metaverse and Web3. It is therefore the ideal time to get one step ahead of your competitors. Good luck, the Ad4Screen white paper turns out to be essential.


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