On October 6th, Big media and its TV set up at Big, the biggest business event in Europe. During a show co-hosted with Usbek & Rica, entrepreneurs focused on virtual reality turned to the challenges and importance of Web 3 and the turn to the metaverse to stimulate their creativity.
How does the metaverse empower creativity? What are the concrete embodiments of creativity that manifest with the emergence of Web3.0? So many questions that many entrepreneurs ask themselves when they get to tackle the topic of the metaverse. Florie Debailleux, journalist at Usbek & Rica, Nicolas Parpex, director of the Cultural and Creative Industries (ICC) investment division of Bpifrance or Alain Garnier, CEO of Jamespot, a company specialized in corporate social networks, discuss the changes of the metaverse and the appearance of Web 3.
“I wouldn’t say that the metaverse is the tools of creativity, but that it’s a playground for creative people.“says Bilal El Alamy, co-founder and technical director of Dogami, a consumer game NFT dedicated to pets. New ideas that can give new life to companies, according to Alain Garnier. “Companies can project themselves into a fully customized universe (virtual offices, platforms, open spaces, etc.)”. If this area benefits large groups, it also presents opportunities for those who want to become independent, as Dogami’s co-founder points out. “These content creators can get paid for their creation (avatars, props, objects used in a virtual environment, etc.) for the first time and even receive royalties over time for what they have done in the past.“, the latter rejoices.
Web 3, a matter of creation, but not only
All experts agree on one point about Web 3: it is far from fully exploited, even if it already offers new opportunities for creators through metaverse . “ We are in the experimental phase, we have just seen the tip of the iceberg. I think the total metaverse experience is still being invented, but we’re already seeing incredible things. “, explains Nicolas Parpex. An experience that offers the possibility to be able to mix different universes within the same world. The interest of this progress for entrepreneurs is to be able to cope in the virtual world, which they cannot do in real life, as the director of Bpifrance’s ICC division points out.Metaverse experiences are transversal. We are in virtual reality (in avatar), we can wear a Chanel dress, dance, etc. It creates a collaboration between the worlds of fashion, live performance, gaming and virtual reality.. ”
Among the sectors of activity, it is undoubtedly that games who is most engaged on the Web 3. Although “gamers“Don’t cover the whole topic,”they should not be far from 60%“, for Nicolas Parpex. According to the expert, all areas will eventually be affected: “The Metaverse is a hybridization of the world between the real and the digital, so it affects education, real estate, industry, art. All sectors are affected. “A Shared Opinion by Bilal El Alamy.”Especially in real estate with virtual tours. I have a penthouse in New Caledonia where I can host 50 people and we used it for an art exhibition, also for meetings.The same for Alain Garnier, where the medical field should be improved with the help of the multiverse:A surgeon has additional information compared to what he could see. This technology allows you to see more things and this is why the metaverse is effective, in a digitized model you can add elements. “