A Sunday evening at the Institute of the Arab World. On the ninth floor of the institution, about sixty people are busy, bathed in yellow and blue lights. Franco-British think-tank Hexagon Society is organizing a launch party for its new operation United Artists. Born in 2019 at the instigation of its president Sophie Wiesenfeld, this collective made up of curators, artists, gallery owners and art specialists aims “to help cultural projects stopped due to political, climatic, social changes and, in the worst case, due to an outbreak of war” , she. explains. Three years ago, United Artists for Europe came to the rescue of cultural initiatives that had suffered from the end of partnerships between Europe and the United Kingdom due to Brexit. Supported by intellectual and influential personalities such as writers and philosophers Bernard-Henri Levy or art dealer and gallery owner Thaddeus Ropacthis operation bore fruit in reconnecting and saving some artistic collaborations in the future.
Support from all over the world
“We decided to reiterate about the cultural institutions of Ukraine, with a NFT based selling says Sophie Wiesenfeld. Specifically, Hexagon Society has partnered with LaCollection to organize the sale of a series of thirty NFTs by creating a United Artist membership system. For one NFT – a “card”, in the format of a unique digital token – purchased, the holder will have access to exclusive advantages within the art world. To make the idea attractive, the organizers called prestigious names: Marina Abramović, Ron Arad, Emmanuel Perrotin, Opera Gallery, Douglas Gordon…and in specialized media titles such as Purple magazine Where Newspaper Art. All of them offer holders of an NFT purchased as part of the meeting sale, exclusive access to their workshops, artistic events… Ukraine, the president of the Hexagon Society develops. We chose a system of membership, across borders. Workshop visits, meetings and more preview organized for buyers will take place worldwide because artists and gallery owners who cooperate with us have spaces everywhere. In New York, Shanghai, Seoul, Miami, Singapore…”
In Ukraine, museums are considered infrastructure to be destroyed by Russian forces. Young Ukrainian artists are deprived of opportunities to pursue their careers, the monuments have been lootedAccording to UNESCO, more than 150 cultural sites have been degraded or destroyed, including about twenty cultural centers and about fifteen museums. For United Artists for Ukraine, coordination with beneficiaries was carried out by Regina Maryanovska-Davidzon. Of Ukrainian origin, this producer worked with the group of experts to determine the structures that would receive the money from the sale. Among them, the organization Docu/Help which helps Ukrainian filmmakers, the National Museum of Art in Kyiv, the Museum of Fine Arts in Odessa, the foundation of the Cultural Institute of Ukraine… The charity evening organized at the Institute of the Arab World aims to promote and accelerate the sale so that they perceive the product as soon as possible.
Defending democracy through art
Former Minister of Culture Jack Lang eagerly hosted the event at the Institut du Monde Arabe, which he directs and which he founded, 1980. Present to discuss with SCAVENGER present at the launch party and to give a speech, he welcomed the initiative launched by the Hexagon Society: “To protect Ukraine is also to protect ourselves. It is to protect the peoples’ right to self-determination and democracy. The initiators of the sale have managed to mobilize leading personalities who will make a significant moral, intellectual and material contribution. » At the crossroads of art, politics and humanitarian engagement, United Artists for Ukraine combines many of its commitments: “Art sales are a very beautiful, simple and effective way to help cultural institutions. What Vladimir Putin is doing defies everything I teach my law students, and tonight we have new evidence that art can play a role in averting the worst and saving people. »
That same evening, the “silent sale” was closed: it allowed the purchase of NFT cards that gave access to the most privileged status, it says. legendary. Buyers will be able to “be part of board of United Artists” and benefit from prestigious advantages in the artistic community, enthuses Katie Kennedy, LaCollection director of partnerships. “Until December 31, the sale continues at the prices fixed until then. It’s a jackpot, in a way. It will grow early next year. »
At the moment, count between 500 and 1000 euros to offer you portraits of famous artists created exclusively for sale by Iryna Ozarinskaya. it Ukrainian artist imagined a series of letters in the image of artistic geniuses, from Leonardo da Vinci to Niki de Saint Phalle. Their faces and expressions, represented in an ultra-realistic manner, are colored with bright and contrasting hues, representative of the artist’s work. “It’s a magical story for me,” says Iryna Ozarinskaya. Three months ago, I was invited to participate in a competition. For a month I devoted myself to this project, to provide the organizers with a series of cards. And I was chosen! Based in Venice, she is still closely connected to her Ukrainian roots. “I exhibited in some of the institutions that will benefit from the sale. I know others, artists and museum and gallery teams on the ground. It is very strong for me that I was able to use this project to help them”.