Apple’s next big product — a mixed reality headset that will usher the company into a new era — isn’t expected to arrive until next year. But job postings and personnel changes within the company provide insight into some of the device’s capabilities. It’s Bloomberg reporter Mark Gurman who gives us an inventory on his latest newspaper.
What we know about Apple headphones
We already know that the headset itself is expected to cost between $2,000 and $3,000, as it’s a high-end product that will be equipped with a Mac-level M2 chip, more than 10 cameras located outside and inside the device, and displays. the high resolution of which has never before been offered in a consumer headset.
We also know that the device will run on a new operating system called realityOS, which will include mixed reality versions of Apple’s core apps like Messages, FaceTime and Maps. The first version of the operating system, coded oakit is being finalized internally and should be ready for new equipment next year.
Another key detail is the possible name, as it affirms the premium nature of the headphones. Our American colleague reported in August that Apple is behind trademark filings for “Reality Pro” and “Reality One,” which suggests the company hasn’t made a final choice yet. The name “Reality” makes sense given the operating system’s name and Apple’s existing AR development tools like RealityKit.
Work on the helmet
Now we’re gathering some additional details, thanks to job postings at Apple over the past few months and changes to the team behind the upcoming headset – Technology Development Groupor TDG.
Several job postings indicate that Apple is stepping up its efforts to enrich the device’s content. The company is looking for a software developer with experience in visual effects and game asset pipelines, capable of creating digital content for virtual and augmented reality environments.
The posts also hint that Apple is looking to create a video service for the headset, with 3D content that can be played in virtual reality. This would follow the purchase of NextVR by the company in 2020, which has partnered with artists and professional sports leagues to deliver VR content to the headset.
Apple is also looking for skilled engineers to work on virtual and augmented reality-oriented development tools. Surprisingly, it seems that the company wants its new operating system to use Application Intentionswhich allows apps to work with features like Siri and Shortcuts.
Here is an excerpt from a job posting:
We are looking for a Software Engineer who will work on the application goals framework to help design and implement solutions to unlock deep system intelligence, enable new developer tools, and facilitate user interactions. new with the user from application data models that are used by a variety of system services such as Shortcuts, Siri, Search, and more.
The most interesting job posting is the one that specifically mentions the development of a 3D mixed reality world, suggesting that Apple is working on a Metaverse-like virtual environment — though don’t expect Apple to adopt the term. Its chief marketing officer said at a recent event that the metaverse is “a word I will never useAnd Tim Cook had said a little while ago most people don’t understand the metaverse.
This announcement describes working with other developers to “build tools and frameworks that enable connected experiences in a 3D mixed reality world.”
You will work closely with the Apple Framework, Human Interface Design and System Capabilities teams, pushing you to think outside the box and solve incredibly difficult and interesting problems in the space. 3D applications.
As the launch approaches, Apple has also added two key people to the leadership team overseeing the device’s development: a former head of the self-driving car team and one of its top software engineering executives.
The group itself is led by Mike Rockwell, vice president of Apple’s AR/VR division, as well as Dan Riccio, the former head of all hardware, who likely considers this product to be his last venture at Apple. Mr. Riccio reports directly to Chairman and CEO Tim Cook, underscoring the seriousness of the task.
With these new recruits, Apple is bringing back a former senior member of its self-driving car unit: Dave Scott. Scott left the company in early 2021, at a time when several auto industry executives were resigning. But he returned after a brief stint as CEO of Hyperfine, a healthcare company that builds portable MRI machines.
Then, Apple recently appointed Senior Director of Engineering Yaniv Gur to its headphone team. Mr. Gur joined Apple more than 20 years ago in an acquisition that also brought in Roger Rosner, vice president of applications and pioneer of iWork productivity applications.
A group of applications
Prior to joining Headset Group, Mr. Gur oversaw the engineering of the iWork applications (Pages, Keynote and Numbers), in addition to the Books, Notes and News applications across all company platforms. The headset team already has an operating system manager, Geoff Stahl, and Mr. Gur’s appointment suggests, according to Gurman, that the company is developing a number of productivity apps for the headset.
It would make sense to include some productivity features, which would match Meta’s approach to it SEARCHING and Microsoft Corp.’s HoloLens. Clearly, productivity hasn’t been a big selling point for Apple’s rivals in this space, but it’s certainly a key element of any new AR/VR platform, provided it’s not the sole focus.
What do you think of this upcoming helmet? Warm market or future cardboard? At this price we find it difficult to create an iPhone-level craze, we will have to wait for Apple Glass to come out in three years and the prices to drop.