2023 Travel Trends and the Metaverse according to Amadeus

2023 travel trends according to Amadeus: In the Metaverse, travelers will move closer to the “try before you buy” model

The exploration of Metaverses, the new possibilities offered by biometrics, mobile work or the fact of traveling without luggage will transform the sector next year.

Amadeus, the leader of travel technologypublished its annual trends, highlighting a rapidly developing sector.
The travel industry is expected to experience significant changes in 2023. At the top of the list is a FinTech revolution and baggage-free travel. In the Metaverse, travelers will approach the “try before you buy” model, while in business, “team vacations” may be on the horizon.

The technological revolution in the travel sector is definitely underway. Over the next 12 months and beyond, travel habits will continue to change. New tools and solutions, easier transits through airports and the ability to travel with less luggage are in the headlines.

Since the global travel recovery, the expectations of travelers and businesses are higher than ever when it comes to having a seamless experience. The sector is changing rapidly to meet ever-changing demands. In Travel Trends 2023, Amadeus identifies five new developments that will play a role in these future developments.


The next-generation travel agent: Exploring the Metaverse will allow travelers to explore a destination before they arrive or relive their memories after they return.
“Smile, here’s your seat”: Biometrics will help create fluidity when paying for rides.
Hands-free travel: Hotels will provide more amenities to travelers so that they can travel more easily.
Working while roaming: Telecommuters will adopt an increasingly nomadic lifestyle, migrating to different locations as telecommuting policies normalize.
Team Vacations: A new category of business travel will emerge, focused on developing and bonding teams, as well as stimulating creativity outside the office.
These annual trends were identified by Amadeus’ team of travel technology experts. Although technology is a major driver of change and Web3 and biometrics will have a big role to play, experts have found that human relationships will be just as important. All of these trends are linked to personal and societal concerns, whether it’s the desire to travel with a lighter ecological footprint or more people wanting to be able to work from anywhere.

Daniel Batchelor, Vice President, Global Corporate Marketing, Communications and Social Responsibility, Amadeus, comments: “In the collective imagination, we tend to envision the impact of technology on travel in a purely physical way, visualizing larger and more fast. But today things look very different. Individuals want to reduce their impact on the planet, prioritizing human relationships and society in general. In this exciting new reality, technology enables us to achieve these goals. The metaverse, biometrics and traveler expectations combine to rapidly change the landscape. It’s an incredibly exciting time for the sector. »

A new way of traveling

In the years to come, Metaverse will take traveler engagement to the next level. Travelers will be able to enjoy deeper cultural experiences in a virtual world, exploring concerts and exhibitions. The technology also offers tremendous potential for pre-launch assistance and the ability to ‘try before you buy’, creating added lust and excitement. This method will become increasingly popular as a way to test more expensive items such as luxury cruises.


The Walt Disney Co. plans to create a real-world theme park that will integrate a parallel experience into a 3D virtual world, while Seoul will lead the way with its “meta” project by 2023, with a platform called “Metaverse Seoul”. Meanwhile, Qatar Airways recently announced the creation of Qverse with meta-human cabin crew, providing an immersive experience for visiting, navigating and checking in at Hamad International Airport.

Smile, pay, travel

Biometric payments – via ApplePay and GooglePay – are now commonplace for both in-store and travel payments. But in the coming years, biometric payments are expected to have high speed in this industry. Airports already use biometrics to identify travel documents. Therefore, the next logical step is to take advantage of this identity check for all payments that travelers make during their journey.

No more rummaging through your bag looking for your wallet for a business upgrade. If a traveler uses biometrics to check in, drop bags and board the plane, these identity checks can also be used to cover payments they may make during their trip, such as adding a meal on board, providing a seamless payment experience. Thanks to biometrics, airports and travel agencies will offer passengers a convenient and contactless payment experience at all stages.


Some trials have already begun with travel retailer Hudson using Amazon One’s biometric payment solution at their store at Nashville International Airport, allowing customers to check out while paying with the palm of their hand.

Taking the words “travel light” to the next level

Travelers are more aware of their carbon footprint and the cost of checked baggage, which has the effect of reducing the volume of luggage. Trolleys full of branded luggage are no longer a status symbol, on the contrary.

Hotels and resorts are increasingly offering rentals of heavy items, such as sports equipment and workout clothes. Those who do are also looking to pitch it to local vendors in order to be more popular with tourists. At the same time, travelers are looking to buy essentials locally, allowing them to support and engage with the community, providing meaningful travel experiences.

International brands like Hilton offer amenities and fitness equipment, helping travelers get closer to a “zero-baggage stay.” A trend that is destined to develop and evolve.

Work while roaming

Remote workers will adopt an increasingly nomadic lifestyle, migrating to different locations. They will spend less time at home due to the spread of remote work policies.

Workers will choose to spend more time with their loved ones in their national soil or they can spend a month working abroad. From the government’s perspective, the number of countries encouraging digital nomads through visa programs and tax benefits is expected to continue to grow.

Countries like Georgia, Croatia, Iceland and Germany have already created official programs to attract digital nomads. Nomadlist is a platform that connects a global community of remote workers living and traveling around the world, helping them find jobs at competitive prices. The platform ranks Bangkok and Lisbon in its top 5 cities for digital work. Amadeus saw a 165% increase in searches for flights from Sydney to Bangkok during September 2022 compared to 2019, but also a 74% increase in searches for flights from Sao Paulo to Lisbon in the same corresponding months.

Create a connection through travel

Business travel is back, but differently. Over the past few years, many companies have implemented remote work policies, leading to problems with team cohesion and collaboration. As a result, we’re seeing an increase in “intra-company travel,” where teams come together for the specific purpose of building relationships.

American Express Global Business Travel even released a paper called “Why Business Travel Is at the Center of the New Company Culture.” With the employee experience more important than ever, team travel programs will grow exponentially, being a great way to motivate teams, improve employee satisfaction, build company loyalty, and unleash creativity.

Research Methodology

These trends are supported by Amadeus business data from Amadeus GDPR compliant solutions. This data is supported by desk research and information from trusted industry partners.

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