Crypto advertising: what are the new Google advertising rules?

Google recently updated its crypto advertising policy. As expected, only projects that meet specific criteria will be approved.

Advertise a scholarship or a crypto wallet on a regular platform it can sometimes be a real hindrance. Over the past few years, digital advertising giants including Meta and Google have really tightened their grip on crypto advertisers.

Today, most crypto projects rely heavily on paid advertising to gain exposure. Google’s new advertising policy will undoubtedly help some of these projects achieve their marketing goals. So this is a big step towards mass crypto adoption.


  • Why is it still hard to advertise crypto?
  • What should I know about Google’s new advertising policies?
  • What are the eligibility criteria for Google ads?
  • Crypto ads banned by Google
  • Advertising a crypto project on Google: good or bad idea?
  • A small victory for Crypto
  • Frequently Asked Questions (FAQ)

Why is it still hard to advertise crypto?

You are aware that the Internet is a fertile ground for illegal activities such as crypto scams, spam, theft, phishing etc. Google’s advertising policies for financial products and services are simply meant to protect people from scammers.

In the world of blockchain, crypto and Challenges, scams are common. A plague that can be explained by the legal ambiguity surrounding the crypto market, but also by the lack of caution of some investors. Therefore, Big Tech do everything to prevent scammers from promoting their projects on their platforms.

However, as lawmakers complete their crypto bills, tech giants are easing their restrictions. For example, Meta previously set very strict rules for crypto ads. Now the company Mark Zuckerberg allows crypto projects to be advertised, provided they send a written request and meet certain criteria.

What should I know about Google’s new advertising policies?

of Google’s new advertising rules now allow some crypto projects to be advertisedbut on the condition of observing very strict conditions.

In a statement to his new policyGoogle pointed out:

“Due to the complex and evolving nature of regulations related to cryptocurrencies and related products and services, we only allow their advertising in specific circumstances.”

Here are, according to Google, some examples of acceptable projects to advertise crypto:

1- Projects that do not allow the exchange, purchase or holding of cryptos (subject to other Google advertising policies)especially:

  • of companies that accept crypto payments;
  • Equipment distributors crypto mining;
  • tax and legal services;
  • security services;
  • Platforms that rely on blockchain to conduct their business but do not trade cryptocurrencies or tokens;
  • Educational content.

2- Crypto exchanges and cryptocurrency wallets are also allowed to advertise on Google, provided that:

“The advertiser must have a license to provide the service. Products and ads must comply with local laws and industry standards, and the account must be certified by Google.”

Indeed, Google’s new advertising rules aim to make crypto advertising more accessible to companies wishing to promote their products and services.

Unfortunately, the steps to advertise crypto on Google remain long and tedious.

What are the eligibility criteria for Google ads?

Who can advertise crypto on Google? Where ? How?
Crypto wallets and exchanges France The company must be registered with the AMF (Autorité des Marchés Financiers) as a service provider for digital assets (PSAN).
Crypto wallets and exchanges Germany Advertisers must have a license giving them the right to promote their crypto projects.
Crypto wallets and exchanges Philippines Advertisers must be money services businesses licensed by the Central Bank of the Philippines (BSP).
Crypto wallets and exchanges South Korea A Digital Asset Service Provider (VASP) certificate issued by the Commissioner of the Korea Financial Intelligence Unit (KoFIU) is required.
Crypto exchanges United Arab Emirates Advertisers must apply for a license to operate a multilateral trading system from the Financial Services Regulatory Authority (FSRA).
Crypto exchanges Hong Kong In Hong Kong, the advertiser must “select” the licensing regime and apply for a Type 1 (securities trading) license and a Type 7 license (providing automated trading services) from the Securities and Exchange Commission and Futures (SFC) of the country.
Crypto exchanges Thailand Companies must apply for a license called “Digital Asset Business” from the Securities and Exchange Commission (SEC) of Thailand.

Likewise, projects must meet any other requirements of the local authorities of the countries where they operate.

Important note:

It’s also worth noting that Google allows crypto advertising in many countries, but advertisers must be from certain countries.

  • Exchanges may only be advertised in Canada.
  • Crypto wallets and exchanges may advertise crypto in Israel, Japan, and the United States.

Eligible crypto projects can submit their applications by clicking on this link. However, those wishing to advertise in multiple countries will need to submit an application for each country.

Crypto ads banned by Google

Google has also published a non-exhaustive list of crypto ads that are not allowed on its platform. The list includes, but is not limited to:

  • advertising ofICOs crypto (Initial Coin Offerings);
  • The protocols of commercial Challenges;
  • Crypto Investment Tips;
  • And finally, crypto broker reviews;

Advertising a crypto project on Google: good or bad idea?

Before starting an advertising campaign for a crypto project, it is imperative to have a good marketing strategy. In effect, choosing a platform for your crypto ad should be done according to the needs and objectives of your project.

Also note that advertising on Google is not the only way to promote your crypto project.

For example, paid advertising in a media like BeInCrypto can significantly help you achieve your marketing goals.

Buying one advertising package it will not only help you improve your brand awareness, but also build a community and spread the word about your project to all corners of the world. In fact, trusting your crypto advertising to a specialized media such as ours can be much more beneficial to you than traditional advertising methods.

By choosing a reliable and trustworthy crypto medium, you will save time and resources by avoiding the tedious steps of Google advertising.

A small victory for Crypto

Google’s new advertising rules are a small but significant victory for the mass adoption of crypto and decentralized finance.

Indeed, advertising a crypto project has never been an easy task. This is why we believe that relaxing advertising rules could give a small boost to crypto projects worth discovering.

While Google’s new crypto advertising policy is a step in the right direction, remember that there are countless ways to promote your crypto project.

  • Want to discuss it with other crypto enthusiasts? Do not hesitate to join ours Telegram group In French !

Frequently Asked Questions (FAQ)

No, only certain projects can advertise crypto on Google.

You need to fill out a form on the official Google Ads website.

Google advertising is only accessible to projects that meet some very specific criteria. However, it is always necessary to do your research firstpour in in a project.


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