▷ 3 must-have digital marketing content that shouldn’t be ignored in 2023

Did you know that businesses that use content marketing see six times more conversions than businesses that don’t? Depending on your goals, there are several emerging trends that you can use to redefine your strategy. Here are the 3 essential ones…

Local search priority

If your business isn’t using local search, you’re missing out on a huge marketing and sales opportunity. By 2023, nearly 60% of all search traffic will be local.

That figure has grown year-on-year, and Google seems keen to see it continue. The data shows us that more than ever people are looking for information such as “restaurants near me” or “hairdressers near me”. [ville] “. If people are looking for something near them, that’s a pretty strong intent signal and essential information for advertisers.

This is because when someone does a Google search for local, such as a restaurant or service, he is more likely to find what he is looking for if it is nearby.

This is why site optimization is important. It can help you get found by more potential customers and can even help you rank higher in search results if you are closer to the user, or have REO (Review Engine Optimization) keywords that increase your visibility in your region.

Also, keep in mind that over 95% of users perform local searches on mobile. Thanks to the increasing use of mobile devices, local searches are becoming more and more fashionable.

More attention to video results

Over the years we have seen trends and video marketing challenges evolve from 30-second commercials and viral videos to vlogs and live videos. Additionally, new technologies have paved the way for more engaging video formats, such as 360-degree experiences, transition videos, and shoppable videos.

Video has really become the most used content on the web because more than 55% of users watch online videos every day. YouTube, for example, has over a billion hours of video content consumed worldwide every day. You can’t even imagine how many billions of hours are spent on Vimeo, Netflix and other video streaming sources.

Video marketing was and remains the best marketing strategy. However, if you want to stay ahead of your competition, you need to keep up with the latest trends.

  • Make shorter videos;
  • Select user-generated content;
  • Prepare interactive videos;
  • Use silent videos;
  • Add automatic subtitles;
  • Create product videos;
  • Don’t forget the lessons;
  • Share brand story videos;
  • Communicate and sell through live video;
  • Use 360-degree video;
  • Start vlogging;
  • Create longer ads;
  • Use AI tools for video marketing.

If you’re looking to improve your video marketing strategies in 2023, then make shorter videos, use user-generated content, make interactive videos, use live streaming, and don’t forget about AI.

Voice search: a new trend

By 2023, roughly half of all internet searches will be conducted by voice, which will have a significant impact on existing SEO strategies. In the future,voice search optimization is just as important as text search optimization. So, it’s time to rethink your SEO strategy.

Unlike text search, most voice searches are conducted when people are mobile. In 2016, Google reported that 20% of searches on its Android apps were done through voice search. It’s no surprise, then, that it has expanded the availability of voice search to more countries.

On average, people can speak 125 to 150 words per minute, which is three times faster than the average typing speed. That is why using this inherent human ability gives good results.

Efficiency is the most cited reason why brands use voice. 76% of people who regularly use voice technology say they find it very natural. Other main reasons for using it are that it is simple and faster than typing.

These three new and existing content marketing trends continue to gain momentum in 2023, and you need to stay up-to-date to take advantage of their potential. Embrace them so you don’t get left behind and avoid exposure to stiff competition that can prevent you from retaining and attracting new customers. Don’t hesitate to train yourself: Developing your business with webmarketing: a certification course will allow you to create an effective e-marketing strategy.

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