A strange power, a strange equation. Google answers all the questions in the world except one: how does it answer them? Great paradox. Its algorithm, which is ranked among 130 trillion pages indexed in 2020, is one of the best-kept industrial secrets in the world. Except Google doesn’t sell soda or burgers, it does provide answers. Under the pretext of industrial secrecy, just like the recipe of Coca-Cola, Google challenges the scientific approach which wants knowledge to come from a precise methodology based on experiments and evidence, and brings us answers as if by magic, thus taking us. outside the Cartesian paradigm. And that doesn’t seem to be a problem for us.
The King of Google Content
Google penalizes sites that aren’t mobile friendly Where UX, Google penalizes content that is not enriched with images or videos, too many characters without continuous repetition of the main question, not enough… SEO, have you heard of it? of Search engine optimization or search engine optimization, well, for the king of search engines, Google. A popular acronym in the communications world that gave rise to a full-time job: the internet referral job. The latter is neither a journalist nor an editor, nor a communicator, but a Google specialist who constantly tries to decipher the algorithm.
The free world of the Internet was getting lost in its chaos… Fortunately, Google, with ” Page order », he has lectured and now he is progressing as a great authorizer of the laws that he himself issued. In an information world where institutions, companies, individuals become media, Google seems to be pushing all content producers when they face a real tough choice: write for Google or write for their audience? The question does not arise? Yes. To the extent that not complying with the technical and editorial requirements of the web governed by Google means never being visible to its audience. However, not being seen – and therefore not being read – is frustrating when you have a message to deliver; not being seen – and therefore not being read – in some cases even means not being able to produce content anymore.
Whether it is some media that bases their economic model on advertising or corporate communication services, the notion of performance – click-through rate, bounce rate, ROI (Return on Investment) in a word – distinguishes those who will be able to continue activity by those who, due to lack of resources, must stop it.
Write for Google then! But at what cost? There are two possible paths. The first is the degraded practice of SEO, which amounts to knowingly participating in the depletion and standardization of content available on the web. The second is to pay Google so that it doesn’t find itself overwhelmed by the sheer wealth of content it indexes and thus overtakes all others. Indeed, if you are not a fan of SEO, Google has an answer for you: SEA. The land of Search engine advertising which literally means “search engine advertising” is heavily invested by Google, which increasingly multiplies commercial or advertising links on its pages when responding to our requests. Google Ads is the “cashier” that collects taxes from advertisers who want to ensure the visibility of their content at all costs.