Beeple is an American graphic designer and world-renowned digital artist. His NFT was sold to a mainstream art house and he is among the three most valuable living artists. Many believe that Beeple has proven that art can be digital and that physical labor is not necessarily required. Besides his work being aesthetically impressive to many, various other developments in the NFT space and structural aspects of the market may also play a role in increasing his popularity.
Beeple has attracted a lot of attention non-volatile tokens (NFT) through his digital works. Therefore, he can be considered as an important figure in the adoption of NFTs. Moreover, his creations are a living example of one of the use cases of NFTs, which can inspire other creative professionals to do the same.
Who is Beeple?
Beeple, or Mike Winkelmann by his real name, is an American graphic designer and digital artist. Before becoming famous in NFT art, his work was exhibited at concerts by celebrities such as Justin Bieber, Nicki Minaj and Childish Gambino.
His fame did not stem from a long career in traditional art galleries or a particular expertise in non-fungible tokens (NFTs). His path to NFTs was more of an unexpected experience as more and more people recommended him to try the new way of posting art. Today, Beeple has over 2 million followers on Instagram and is one of the three most popular artists alive.
Beeple’s NFT art often uses references to politicians, pop culture icons, and likes to satirize current world events and create interpretations of modern politics and culture. Interestingly, he has found a way to capture the attention of the mainstream art sector with his animated art NFTs, while also providing a way to visually express political and social views. .
What made Beeple famous?
Beeple began selling NFT in February 2020. Its early achievements surprised the art and tech world, with digital art sales reaching tens of thousands of dollars. One of the first NFTs sold by Beeple is called Crossroad. It was designed to change based on the outcome of the November 2020 US presidential election. This chain-recorded artwork was sold for US$66,666.66 and then resold for US$6.7 million.
Beeple’s finest hour came when auction house Christie’s announced the auction of his NFT artwork, making it the first major auction house to sell a purely digital NFT artwork. Also, this is the first time Christie has admitted itether as a payment method.
The work of art is called Every day – the first 5000 days and sold for over $69 million. It looks like a bunch of colored pixels, but it’s actually made up of 5,000 individual images that Beeple has been creating every day for more than 13 years.
Beeple’s arrival may be due to its timing. He entered the NFT space just as it began to gain momentum. Another systemic reason could be the massive socio-economic change in the world (the outbreak of COVID-19). As a result, people began to spend more time on digital devices, working from home and more easily attracted to new digital applications.
Beeple’s sale of NFT Everydays took place during the NFT boom. However, as with any hype cycle, the wave of NFT mania then died down.
Beeple is paying a lot of attention to digital art through various successful NFT projects. For example, Christie’s public announcement of the digital artwork sale showed how NFTs could be part of what was considered a distinct culture. It also proved to the general public that art can also be digital and does not have to exist physically. It also raised awareness of the combination of art and blockchain technology and the new opportunities it offers.
Many artists began to consider creating NFTs during the pandemic because it allowed them to make a living without physically performing. Also, they offer a new way to achieve their creative research. Not only small indie artists, but also celebrities like Paris Hilton, Edward Snowden and Eminem started posting NFT projects.
For example, Snoop Dogg announced his first NFT collection titled “A Journey with the Dogg” to show his earliest memories in the form of NFT art. Additionally, Canadian musician Grimes has created a 10-piece NFT art collection that explores futuristic worlds and sold for millions in seconds.
With all the big names entering the space, Beele’s artwork may have been instrumental in the mainstream adoption of NFTs. He became one of the highest paid artists in the world and showed that creators could make money without relying on traditional publishers and media. Moreover, his first works are realized only in digital form. Finally, he was creating art long before NFTs existed, his move to digital thus shows that the move to this new space was not simply made for greed, but that he also explores new ways for artists to present their work.
What are the next steps for NFTs?
Beeple became famous all over the world thanks to his NFT art. However, the rarity and uniqueness of NFTs make them a good choice for other diverse use cases, such as gaming, music, and finance. For example, NFT games allow users to prove the authenticity of unique in-game items such as weapons and plots of land. Also, so-called NFT games play to win allow users to generate income by playing it.
Also, like artwork, audio can be attached to an NFT file to create a collectible piece of music. It is widely known that only a minority of musicians can make a living from their music, and NFTs have the potential to make the business model of the music industry fairer. NFTs can solve this problem with blockchain-based streaming platforms or blockchain royalty tracking.
An NFT can also serve as a ticket to concerts and events, creating a secondary market for NFTs based on the accessibility they provide.
Despite the slowdown around NFTs and the NFT market in 2022, the NFT space continues to grow and reinvent itself, and we’re likely to see many new iterations and use cases for NFTs.
In fact, even you can become an NFT creator yourself. If you’re already an artist or creator, NFTs can allow you to earn royalties without the need for an agency or manager. Also, unlike traditional art galleries, many NFT markets allow anyone to participate. Blockchain technology makes NFTs inclusive. Plus, since NFTs are digital, you can showcase your creations anywhere in the world. And, like Beeple, maybe you can become famous overnight by exposing your art to the world.
Beeple has shown that NFTs are a practical way to distribute and own artwork. In addition to digital art, NFTs offer a way to improve current industries such as gaming, music and finance. The NFT ecosystem is likely to witness new projects with unique use cases and approaches to generate value.