Paris, November 4, 2022 – Horse racing and entertainment brand OHRAC announces the official launch of its NFT platform with the Eniblock® solution, the leading French blockchain technology supplier. OHRAC relies on NFT blockchain technology and Eniblock® expertise to make horse racing more accessible tomorrow and thus create a powerful community.
The democratization of horse racing is the main ambition of the OHRAC (Owned Horse Racing) project. Its founders, Pierre MESKEL and Nawfal FLAYOU, have imagined a brand new concept that aims to better understand horse racing with the introduction of digital cards (known as NFT, non-fungible token). Based on blockchain technology, the project aims to expand and renew the population of this environment, which is trying to recruit new “well-wishers”. The OHRAC brand, with the support of Eniblock® and Tezos, has developed the first NFT marketplace specialized in horse racing, where future users will be able to buy (in real money or cryptocurrency), resell, exchange and collect digital cards of real racehorses.
Supported by well-known ambassadors, such as Matthieu Abrivard, one of the best French jockey drivers, and followed by many prestigious teams, OHRAC wants to create a strong community that can share the passion for horse racing on the track. OHRAC aims to become a major player in horse racing entertainment in France and internationally in the years to come.
In the OHRAC Market, users can buy and resell digital tokens (NFTs) on a primary and secondary market. The first market consists only of new NFT cards issued to the market by OHRAC. Purchases of these cards can be made in Euros (€) or Tezos (XTZ). The secondary market consists only of cards sold by OHRAC users. Transactions carried out on the secondary market will be carried out exclusively on Tezos (XTZ). The user can freely set the price and duration of the auction for the card he wants to sell. The value of these cards will evolve according to the performance of the horses during the races. Users will be able to use their digital cards (NFT) in a fantasy game and earn rewards.
OHRAC digital cards are based on the Tezos blockchain technology. OHRAC does not sell technology. OHRAC is selling a product (with several uses) that is based on new technology that is just begging to be accepted by the general public.
The Eniblock® solution enabled the creation and development of this NFT platform, fully meeting OHRAC’s needs while remaining accessible and easy to use. By integrating the wallet widget provided by Eniblock®, OHRAC has the option of quickly and easily onboarding its fans and collectors. Thanks to the social login feature and its intuitive interface, the Eniblock® solution allows end users, whether they are crypto professionals or beginners, to easily access the NFT market and securely store their valuable digital maps. In concrete terms, any user is able to buy NFT without having to worry about the complex setup of a wallet. A truly seamless journey that makes it easier to grow users and community, not only within the blockchain, but also in industries where users don’t want to follow complicated instructions to get their trading cards and start participating in horse racing.
This collaboration marks the beginning of a platform that makes horse racing accessible to a wide audience and brings inclusion to an industry dominated by an older demographic.
Charles Kremer, CEO of Eniblock®, says: “The Eniblock® platform takes the complexity out of Web3 and enables entrepreneurs and businesses to design, build and run their NFT applications in no time. I am delighted to work with Pierre on such an important and promising project. Horse racing is a fertile ground for innovation, it is one of the oldest sports in the history of the world and has remained unchanged. The cost of owning and racing real horses can be prohibitive, but NFT horse racing has a lower barrier to entry, making it more accessible and inclusive. The launch of the OHRAC Marketplace is a major step in our ambition to contribute to and lead the democratization of digital assets across all industries. »
Pierre Meskel, CEO of OHRAC, adds: “We are happy to have chosen the Eniblock® solution to meet our needs. With a white label solution, Eniblock® allowed us to get to market quite quickly. For 4 months, we have been working together to develop the solution as much as possible in order to meet the need identified by OHRAC to satisfy our users. I am convinced that we have made the right choice by keeping Eniblock® that shares the same values on the real interest that this technology (Blockchain) can bring. I am convinced by the potential of this technology, which promises a bright future if used well. With Eniblock® by our side as a partner, we have all the keys to success! »
OHRAC democratizes horse racing by providing entertainment and making the meaning of horse racing accessible. Bought and sold! Choose the right horse that will improve over time and allow managers to make a profit by reselling the cards on the secondary market. Which manager will spot the next winner of the Prix de l’Arc de Triomphe or Prix d’Amérique? To learn more, visit: https://www.ohrac.com
A digital market card sale will take place on November 5, 2022 from 12:00 p.m. to 11:00 p.m. A live stream on Twitch will take place from 17:00 to 19:00 on our Twitch channel: https://www.twitch.tv/ownerhorserace
Eniblock®, a comprehensive SaaS solution, enables players in all sectors (finance, sports, media, social networks, health, etc.) to transform their business models by taking full advantage of the potential of Web3 through all kinds of tokens digital, in all blockchain technologies, from issuance to secondary market management, in compliance with regulations. To learn more, visit: https://www.eniblock.com