Meta, the parent company of Facebook, has teamed up with the Tourism Authority of Thailand (TAT) to introduce a new way to visit the land of smiles.
Rediscover Thailand offers augmented reality (AR) experiences for tourist attractions in the kingdom.
According to Meta, Thailand is one of the top ten countries in terms of the number of active Meta Spark AR creators.
“Metaverse is the next evolution of the Internet, which could take shape over the next 5 to 10 years,” said Simon Milner, vice president of public policy for Asia-Pacific at Meta.
“There are several technologies to form this foundation, including AR, virtual and mixed reality. »
The Rediscover Thailand project aims to revitalize local tourism through cultural and natural experiences through AR, TAT said.
The project is the result of a collaboration with the Creative Economy Agency, Thailand Creative and Design Center (TCDC), AR agency Holowisp and Thai AR creators Meta Spark.
To discover the project, users can go to the page on Instagram @TourismThailand and explore the effects tab.
People can also visit the Rediscover Thailand exhibition at TCDC for an immersive experience and it is expected to be available during this month’s Apec 2022 meeting at the Queen Sirikit National Convention Centre.
According to Meta, a recent survey found that 72% of the Thai population intended to go digital by the end of the year, while 74% of Thais surveyed said they had used at least one metaverse-related technology in the past year, such as AR, VR, or non-exchangeable marks.
TAT Governor Yuthasak Supasorn said the country’s reopening attracted 7.8 million tourists in the first 10 months of this year, compared with nearly 40 million foreign arrivals in 2019.
Embracing new technologies will push Thailand towards “sustainable, high-value tourism, driving demand and inspiring people to pursue meaningful journeys in the future,” he said.
Mr Yuthasak said the country has five main soft powers: food, film, fashion, Muay Thai and festivals.
He added that TAT plans to focus on the four ladies: music, museum, merit and metaverse.
TAT is conducting a feasibility study to set up a subsidiary, which will be 40% owned by TAT, by 2023 to invest in travel technology startups.
Nithee Seeprae, deputy governor for digitization and R&D at TAT, said the agency has a digital transformation roadmap that includes using technology to improve the tourist experience.
The technology can help Generation Z and Alpha explore a virtual tourism experience before they travel, he said.
People can also share their experience with other people through virtual technologies.
When the metaverse takes full shape, a comprehensive e-commerce involving hotels and local communities can be integrated to boost tourism, Nithee said.
TAT has a website – thaitravelmart.com – to support business-to-business networks in the tourism industry.
This online channel could serve the business-to-consumer model of the metaverse in the future, he added.
For 2023-2024, TAT is preparing digital infrastructure, including a tourism data catalog, while for 2025, the aim is to develop blockchain, digital tokens and digital twin technologies in preparation for the metaverse, said Mr. Nithee.
Source: Bangkok Post