Removing your data from the Internet seems impossible at first glance. But you don’t need to search for your personal information online all the way, a tool like Incogni can do it for you.
There are many reasons why you might want to reduce your online footprint. Chances are, what you already have in mind is just the tip of the iceberg. In a recent survey of 2,310 Americans, Incognito found that 97% received spam, 94% had their days interrupted by robocalls, 90% were targeted by scammers and 80% were aware of personal data breaches.
All these marketers, scammers and hackers need your personal data to do their job. They get practically everything they need on the Internet: they are called data brokers or data brokers.
Data brokers, these vultures of the Web
Lenders and insurance companies are particularly interested in your personal data that data brokers collect. You wouldn’t want to see your loan application rejected or your insurance premiums go up because of something related to your past, the products you buy, or your online activities…
Your online footprint can also increase your chances of becoming a victim of fraud, harassment, and even identity theft. In itself, the Internet user is always at risk. Think of all the places on the Internet where you’ve entered your email address and phone number that are likely to be associated with your real name and mailing address. Property titles, some court records, and other voter registration data are just a few examples of the types of information that are considered public records.
Then there is social media. A quick scan of your profiles will likely reveal your family and friend circles, work history, entertainment preferences, sexual orientation (whether you want to share it or not), interests, political and religious beliefs, and even even more.
Data brokers are companies that generate profits by collecting, analyzing and monetizing your personal data. These often shadowy companies operate in an industry worth more than $250 billion. They compete to provide the most complete profiles for people like you.
Here is just a taste of the type of information that data brokers can process:
- Names and nicknames
- Date of birth
- Past and present addresses
- Phone numbers
- Email addresses
- Political affiliations
- sexual orientation
- financial information
- Health Information
- Social security numbers
- Ownership data
- Criminal file
- Marriage and divorce records
- Work history
- Information about family members, partners, friends and neighbors
Deleting your data, a process that takes time
Public documents and data that you can’t delete, information that you post online, data that secretive companies collect about you during your activities: it all goes through data brokers.
Laws like California’s CCPA mean that, depending on where you live, even the most obscure data broker must delete your information when asked if they want to stay in business. These types of laws are why data brokers have opt-out procedures that you can take advantage of.
The problem is that there are approx 4000 data agents worldwide. Probably dozens of them have your data now. You can figure out which ones and turn them off one at a time, but Incogni researchers estimate it would take 304 hours. Technically feasible, but extremely impractical.
Work smarter by using an automatic data deletion service
An automated data deletion service is better than you at tracking data brokers. Incogni uses an algorithm to do this as efficiently as possible. It sends dozens of opt-out requests at once, adapting to each broker’s procedure.
One of the many problems with data brokers is that they tend to re-enter your information after you unsubscribe. The only way to solve this problem is to periodically submit data deletion requests. Incogni’s data wipe service does this automatically, keeping your data private for as long as you want.
like Incognito explains, to do it by hand would take 304 hours every 90 to 120 days. Of course, no one should invest so much time to achieve something so essential. Incogni does all this automatically, without you having to lift a finger. The software will even handle rejection calls on your behalf.
You will receive regular progress reports by email and you can always log in to an interactive dashboard. You can also sit comfortably and do nothing, knowing that Incogni is working tirelessly in the background to keep your data off the market.
Try Incogni for a low price
Black Friday is fast approaching. From October 27th to December 4th, Incogni’s annual subscription is 60% off with promo code INCOGNI60. Be sure to select a 1-year subscription and apply code INCOGNI60 at checkout to receive this discount. To test Incogni today, meet here.