A former smartphone market leader believes the mobile phone industry is coming to an end. By 2030, virtual reality headsets and augmented reality glasses should disrupt consumer habits.
nokia, a former major brand in the mobile phone industry, expects the smartphone market to disappear in the near future. Asked by our colleagues from the Spokesman, Nishant Batra, director of strategy and technology at Nokia, believes that the rise of the metaverse will be accompanied by the death of the mobile phone.
“We believe this device will be surpassed by an experiment in the metaverse in the second half of the decade”explains Nishant Batra.
Will AR glasses and VR headsets replace smartphones?
Instead of the ubiquitous smartphone, users will be equipped withvirtual and augmented reality devices. In other words, connected AR (Augmented Reality) glasses and VR (Virtual Reality) headsets should gradually replace the smartphone. In any case, it is Nokia’s opinion.
“Wide adoption of the technology by businesses and consumers will be essential for it to really take off and will also depend on the availability of affordable and ergonomic wireless connected virtual reality and augmented reality devices. “, argues Nishant Batra.
One of the obstacles to the democratization of the metaverse lies in easy-to-use device design at a restrained price. For Nokia, the digital worlds will remain reserved for a small portion of Internet users as long as the price of the headset remains high. In a post on Nokia’s website, the technology director also says that consumers are very sensitive to issues such as price and ease of use,
Many tech giants are already preparing for this massive change in habits. The Meta Group, which bets everything on the metaverse, also plans to do so releases the first augmented reality glasses around 2026. In anticipation of the democratization of the metaverse, the company has also launched several VR headsets under the leadership of CEO Mark Zuckerberg. Meta markets for example Quest 2 or Quest Proa richer helmet.
Smartphone giants are returning to the metaverse
Same story on Apple’s side, the #2 essential smartphone in the world. The Cupertino giant should introduce it the first mixed reality headsetcombining augmented and virtual reality, during January 2023. At the same time, Apple is working on a pair of AR glasses, closer to a pair of classic glasses, to appeal to the general public. At the moment, this project is called Apple Glass.
Other smartphone makers are now negotiating the transition to mixed reality. This is also the case of Xiaomi, the current number 3 in the world in the market. The Chinese brand has revealed Mijia glass camera, AR glasses destined exclusively for China, last summer. I also quote Chinese Oppo Air Glassa subsidiary of the BBK Electronics group.
For the record, Ming-Chi Kuo, a famous analyst specializing in the mobile phone industry, agrees with Nokia and is preparing for the death of the smartphone. Even the financial expert estimates that The iPhone will bend by 2030.
” Apple’s goal is to replace the iPhone with augmented reality in ten years, which represents that the demand for augmented reality headsets will exceed at least one billion units in ten years. says Ming-Chi Kuo in a financial report published in 2021.
In anticipation of the moment when mixed reality replaces phones, Apple is actively working on its own fully autonomous AR glasses. The next Apple Glass really should work without connecting to an iPhone. For Nokia, VR/AR accessories will only become more democratic when they are released from the smartphone. As such, it should be noted that the latest Meta helmets are fully autonomous. So, are you ready for mobile to disappear?