Metaverse: these 4 giants are building the virtual world of tomorrow

We are witnessing the beginnings of the Metaverse, but it is already subject to large-scale capital inflows that do not necessarily represent the reality of the sector. With an estimate of a market representing 5,000 billion euros by 2030, some players are interested in the possibility of a future virtual world in 3D – and this, despite the current reluctance of most people. Here are 4 giants who have already made it their hobby for years to come.

If the project of a 3D digital environment was only a movie script a few years ago, since Facebook called itself Meta, the project has become more tangible. Indeed, nearly a year ago, the group proudly displayed its ambitions for the metaverse through a name change.

With this ambitious approach, Meta wants to become the forerunner of the metaverse. A not insignificant initiative when it is known that the social network has a total of three billion users.

There are several approaches around the famous metaverse. Specifically, Meta wants to develop this world from the perspective of social interactions. Thus, Meta’s goal is to create a 3D Internet, augmented with virtual reality. With the acquisition of VR headset company Oculus, guidance seems to have been found.

“You can think of the metaverse as an embodiment of the Internet, where you’re not just watching content, you’re there… It’s a new phase of interconnected virtual experiences using technologies such as virtual reality and augmented reality,” explains Mark Zuckerberg. .

In this digital world, people can meet and exchange. Horizon World, the metaverse of Meta already offers some activities in virtual reality. In these, it is possible to work, play or even chat in a 3D VR space.

However, despite the multitude of possible interactions, the metaverse is often the target of criticism regarding the graphics…

Nvidia’s mission is to make the metaverse a little more realistic in order to convince more users. Indeed, who better than a company specializing in graphics equipment to give the virtual world the realism it needs?

Through these graphics cards, the company could be the ideal candidate to provide the computing power needed to generate a large realistic virtual world – making up the main argument about a metaverse of the future.

In this logic, Nvidia has already taken advantage of the metaverse through several initiatives.

With its Nvidia Omniverse graphics collaboration platform, the company has launched a host of innovative new tools aimed at helping the development of immersive 3D spaces. These programs, intended for creators and developers, will especially make it possible to make the digital world more realistic.

In this Omniverse kit, there are tools to meet the expectations of metaverse users, namely the quality of avatars and their interactions. According to Nvidia, with its tools, developers will offer users the ability to create “exact digital twins”. Specifically, the kit makes it possible to develop an immersive experience by improving the animation of faces during social interactions in the metaverse. Thus, users will be able to reflect their emotions as faithfully as possible through their avatar in the virtual world.

Also, the company is close to other metaverse giants. Nvidia notably borrowed the hardware for Meta’s supercomputer: the Research SuperCluster (RSC). In that sense, it doesn’t seem impossible to exploit a synergy in connection with a future metaverse.

When we talk about the metaverse, it’s hard not to mention the case of Epic Games. With its battle royale Fortnite, the publisher has been able to create some immersive experiences, especially through virtual concerts. It is therefore certain that Epic Games will not be left behind in the development of a metaverse.

Fortnite Travis Scott concert

First, the video game giant regularly invests in this sector. Earlier this year, Epic Games raised $2 billion from big names to fund the development of an upcoming metaverse. Recently, the company also participated in the fundraising of Hadean, a start-up in London specializing in metaverse infrastructures.

Furthermore, Tim Sweeney has never hidden his ambitions around the metaverse. Last August, the head of Epic Games expressed his desire to create a common platform for brands. The CEO’s vision speaks of a metaverse breaking away from monopoly – ubiquitous on the web2.

Therefore, Epic Games can participate in the development of an ecosystem allowing all developers to create a virtual world according to their own rules. This idea of ​​a “metaverse of metaverses” would in theory offer the possibility of having gateways between digital worlds as well as interoperability of elements.

The company founded by Bill Gates reveals a more technical ambition around the metaverse. The solution proposed by Microsoft mixes reality and virtual to provide tools for companies. In other words, Microsoft’s metaverse allows industrial companies to increase their efficiency in production or repair chains.

To do this, the computer giant is relying on augmented reality embedded in HoloLens helmets – Microsoft’s VR helmets. For example, this type of operation allows employees to be guided hands-on without having to leave the assembly line of a product.

Industrial Metaverse with Holosens

The project is at a more advanced stage as Kawasaki is one of the clients of “Industrial Metaverse”. The Holosens augmented reality headset provides additional tools for workers when assembling robots. Companies like Heinz and Boeing also use Microsoft’s industrial metaverse.

The metaverse project represents a colossal construction site. Despite the giants working on it, not all aspects of it can be handled by a single entity. As a result, these four giants are part of a collective of several companies working to develop standards for the future metaverse. Called the Open Standards Forum, the organization aims for a global agreement on the metaverse of the future. Among this alliance, there are several giants such as Nvidia, Meta (Facebook), Microsoft, Epic Games or Adobe.

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