A management consultant’s plan of attack to bring crypto-mats into the mainstream

Last year, a survey found that 98% of respondents could not pass a basic cryptocurrency test. However, with the growing adoption of cryptos in developing and developed economies, the focus has begun to shift to digital currency education.

Most recently, financial solutions company Step announced a $300 million debt financing led by Triplepoint Capital and Evolve Bank & Trust with the goal of expanding into crypto investing while working on a national financial education program.

JOIN[In]Crypto sat down with Unit Masters co-founder and former McKinsey consultant Thy-Diep Ta to learn more about crypto culture and the crypto transition. Web3.

Why is Web3 recognition a central concern?

Thy-Diep Ta explained, “We believe there are six different themes that are important for a holistic understanding of Web3. Each of these topics corresponds to a module of the six-week Unit Masters program: Internet of Values, Web3 ecosystem, alignment of incentives (mechanisms of consensus) and DAOs, the Metaverse and NFTs, capitalism and stakeholder sustainability, and the token economy”.

After working as a management consultant, Thy-Diep Ta started Unit Master as an online, flexible master’s program open to all and freefor the purpose of education on modern economics and banking.

“What’s important is to understand the right level of abstraction. Each of these topics can only make up a full six-week program. For someone new to the ecosystem, we find that the biggest challenge is not getting lost in the intricacies of these topics.”

Thy-Diep Ta added that Unit Masters focuses on imparting basic understanding and key terminology so that students can expand their fields of interest after graduation.

“Our design principle is: Less is more!” she said.

The next phase of Web3 will be community ownership

The blockchain award influencer, known for her work educating thousands of students on blockchain, also started Unit Network.

The idea of ​​Unit Network is to deepen the application of the program, this as a decentralized marketplace to unite creators and communities.

Unit Network prioritizes community ownership for the next phase of Web3, with over 5,000 active DAOs worldwide. COMPANY states : “The entity network is an economic infrastructure for the creation and management of DAOs, and soon the widespread adoption of the token economy.”

Thy-Diep explained that we are building a world free from exclusivity, which makes free education programs very important to us. She added that the growth initiatives are all part of the token economy revolution enabled by the Unit Network.

The Role of Gender in Web3

Several past surveys have shown that the participation of women, as investors and creators, is significantly lower than that of their male counterparts.

Thy-Diep Ta pointed out, “We have about 5-25% female participation in Web3, depending on the data and the subsector we’re looking at. There is still a long way to go. For many women, the industry seems a little strange, maybe a little too technical, too profit-oriented.”

A BlockFi survey published Last year it noted that one in three women planned to buy cryptocurrencies during the year, while nearly a quarter already had digital assets. And of these, the majority, 70%, would be HODLers – or long-term holders.

The same survey found that 50% of women make their financial investment decisions based on conversations with friends and family.

At the same time, the adoption of cryptocurrency by women has been boosted by high-profile Hollywood personalities such as Gwyneth Paltrow, Reese Witherspoon and Mila Kunis.

Recently, the US Securities and Exchange Commission (SEC) sanctioned Kim Kardashian for failing to disclose a payment she received in exchange for promoting a crypto asset on Instagram.

Thy-Diep Ta believes that “Because Web3 is a rapidly changing industry, it’s almost hopeless trying to keep up with all its recent progress. Therefore it is more important to learn the basics, then improve in the areas that interest you.

“Knowledge of blockchain is essential because it helps to spot a decisive signal in the midst of chaos. It helps to understand how to negotiate salaries. A good education [dans ce domaine] it also allows you to protect yourself from scam projects.”

Learn in a rapidly changing environment and respond to concerns

Recently, Google Cloud and Coinbase announced a long-term strategic partnership to further expand within Web3. Bank of New York Mellon, one of the oldest and largest banks in the US, also announced the storage of its customers’ crypto assets alongside traditional investment assets.

For her part, the crypto and blockchain trainer is using her previous professional experience as part of UNIT’s master’s promotion program. She explained to us: “As a consultant, I learned to train and familiarize myself with a new topic in the shortest possible time.”

“When I left my career as a management consultant, I attended a coaching school for several hours a day for several months. It was a very enriching experience during which I learned to integrate the rational cognitive skills of ‘how to learnwhich I had acquired at McKinsey & Co, in the more emotional skills of “how to feel‘.”

“I developed a ‘training of coaches’ program called ‘Mindful Coaching’, in which I combined key aspects of emotional intelligence with elements of systematic coaching. At that moment I also came across Web3. I was then struck by the opportunities this new industry offered to bridge the gender gap that prevails in the business world. I realized that every day that goes by without integrating more women into the ecosystem contributes to widening the gap!” she added.

The development of crypto culture in a context of environmental concerns

Thy-Diep Ta explained to Be[In]The Crypto Masters unit looked at the most critical skills for the future, as listed by groups such as the World Economic Forum, and integrated them into the course.

In particular, she noted that this research includes skills such as “active learning and learning strategies,” “stress resistance and tolerance,” and “critical analysis and reflection.”

“These are modeled on the unit mastery curriculum, within which we don’t just impart a basic understanding of blockchain; we have designed the program to include a variety of methods that sharpen the skills of the future. We have modules for awareness, resilience and personal development,” said the former consultant.

However, the carbon footprint of cryptocurrencies has been the subject of debate on platforms around the world. In particular, projects have invested in carbon-neutral missions, or modified their mechanism in order to become more stable.

For example, with the Merge event, Ethereum performed recently his last pass of a mechanism of work certificate (proof of work), energy intensive, in a proof-of-stake (proof-of-stake) mechanism, more durable.

In this regard, Thy-Diep Ta explained: “We have an entire module dedicated to capitalism and stakeholder sustainability, in which we invite mentors to share the almost endless opportunities we always have to shape the sector, such as we think it should evolve. Why that?”

“It’s because we’re still so early in the industry that any change-maker still has a relatively large impact. There are still many open questions for which contributors can set the standards.

“The more diverse the portfolio of skills of early contributors, the more complete the creation process. This is why we strive to attract talent from all continents, age groups and backgrounds to the Unit Masters programme. Together we are building the new economy”, added the lecturer.


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